tag:blogger.com,1999:blog-75229816155650535382024-02-20T21:48:24.083-08:00my notesBlog yang bisa buat Smile to every day.....!!!!!
Tiada Hari tanpa Notes.....
Smile for Health....Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.comBlogger104125tag:blogger.com,1999:blog-7522981615565053538.post-5520632150505274842013-03-15T01:06:00.002-07:002013-03-15T01:06:14.733-07:00Praktek Akupunktur & Estetika<br />
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<b style="font-family: 'Courier New', Courier, monospace; font-size: medium; text-align: start;">Berikut ini lokasi denahnya... ;-)</b></div>
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Pelayanan Akupunktur meliputi:<br />
1. Akupunktur Kesehatan<br />
2. Akupunktur Kecantikan<br />
3. Akupunktur Pelangsingan<br />
4. Terapi Telinga (Ear Candle)<br />
5. Terapi Kop (Bekam)<br />
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Jadwal Praktek:<br />
Senin-Jumat : 18.00 WIB - 20.00 WIB<br />
Sabtu Pagi : 08.00 WIB - 11.00 WIB<br />
Sabtu Sore : 18.00 WIB - 20.00 WIB<br />
Hari Minggu / Hari Besar TUTUP<br /><br />
Alamat Praktek:<br />
APOTEK Kimia Farma 261 Mojopahit<br />
Jl. Mojopahit 38 Sidoarjo<br />
Telp : 0857 5887 6100 (SMS or Whatsapp Only)<br />
Akupunkturis : Desy Mas'ulatun Nisa', Amd.</div>
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Ayoooo yang sedang berlibur ke sidoarjo silahkan mencoba akupunkturnya ya..... :-)<div>
semoga bermanfaat....</div>
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Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-9870958378005204402013-01-26T01:01:00.000-08:002013-01-26T01:05:12.768-08:00Aku ...<div style="text-align: justify;">
saat takdir tak berpihak </div>
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aku masih percaya pada waktu </div>
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saat waktu mulai meragukan aku </div>
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aku masih percaya pada hati </div>
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<br /></div>
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tapi saat hati tak mampu lagi untuk tersenyum </div>
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aku serasa sebuah karang yang terkikis oleh garam di lautan </div>
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aku yang sebebas merpati </div>
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namun kala badai menghampiri </div>
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aku tak tau arah untuk berteduh </div>
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kau yang awalnya idola hidupku </div>
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kini kau menjadi duri dalam jiwaku </div>
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haruskah ku salahkan sang waktu
karena masa lalu mu </div>
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haruskah ku maki sang takdir
karena cara mu </div>
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bagai perahu kertas yang berdiri di atas air </div>
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bagai guntur yang tak berhenti meski hujan telah turun </div>
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<br /></div>
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aku ingin seperti kopi dalam cangkir </div>
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namun kala jenuh menghantui ku </div>
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aku serasa kopi dalam cangkir retak </div>
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namun karena kau adalah penjaga setia ku </div>
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akan ku coba menjadi bintang terang </div>
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walau langit memberontak padaku </div>
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agar kau ingat senyum ku meski gelap datang </div>
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Fani Y Rosyada </div>
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Depok, 26/01/2013
3:51 PM
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Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com2tag:blogger.com,1999:blog-7522981615565053538.post-78312262170240506502012-10-15T09:01:00.000-07:002013-01-26T01:07:58.858-08:00<div class="separator" style="clear: both; text-align: center;">
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<br />Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-25259028543635845972012-10-15T08:34:00.000-07:002012-10-15T08:34:03.452-07:00<div class="separator" style="clear: both; text-align: center;">
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hmmm apa yang terlihat dari gambar itu, damai, nyaman dan sejuk. Bisakah hidup kita seperti itu. g ada yang tak mungkin di dunia ini, begitu tersentuh satu jari saja, semuanya sudah akan berubah. Ya itu lah makna hidup. Seberapa besar kita menjaga diri kita untuk tetap berpikir positif, tapi yang namanya godaan itu datang dari sudut mana saja. seperti gambar itu, tampak indah dari luar tapi siapa yg tau di dalam'a bagaimana, atau proses untuk menjadi indah itu seperti apa. Semuanya butuh proses, jadi belajarlah dari metamorfosis seekor kupu-kupu, jangan pernah takut untuk maju dan berubah.... karena bukan dunia yang merubah kita, tapi kita yang seharusnya merubah dunia, jangan pernah takut untuk tampil beda walau di bilang ketinggalan jaman atau tak mengikuti jaman. jangan pernah berkata kita harus ikuti jaman, tapi berkatalah jaman harus mengikuti kita, okeeeyy,, jadi diri sendiri itu lebih indah, bersihkan dirimu dari jari-jari yang dapat merubahmu,jangan pernah berpikir "aq akan melindungi bumi dari tangan kotor manusia" jika kita sendiri tak dapat melindungi diri kita sendiri, jadi tetap selalu<i><b> positive thinking, keep your heart and just be your self</b></i>,, dengan begitu kamu akan menjadi indah, sejuk, dan nyaman untuk dipandang seperti gambar itu. ;-)Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-74728894787419665052012-10-05T07:03:00.002-07:002012-10-05T07:04:03.381-07:00Pengalaman Pertama MengajarCibinong,27 September 2012 @ 19.30 pm
Pertama kali mengajar rasanya seperti dikejar" ratusan kendaraan yang macet di jalan raya dan seperti menginjak batu kerikil. Ingin mundur tidak bisa, maju pun juga salah, meski sakit dan sesak toh juga harus dijalani. yaaaahhh akhirnya dengan penuh keyakinan dalam hati dan semangat untuk bisa menjadi dosen yang baik dan dapat berbagi ilmupun tercapai, walau agak gugup tapi akhirnya hari ini selesai juga pertemuan minggu pertama dengan acara perkenalan antara dosen dengan mahasiwa.
Hmmmm.... tak pernah ada keyakinan atau impian waktu kecil untuk menjadi seorang dosen, tapi mungkin ini jalan terbaik yang Allah S.W.T. berikan kepadaku. Padahal selama 2 bulan aku mencoba melawan takdir ini, namun apa daya, seorang manusia hanya bisa berusaha untuk merubah namun pada akhirnya juga bukan kita yang mengubah, tapi takdir dan waktu lah yang berkata.
Ternyata mengajar itu mengasyikkan loh..!!! :-D
sangat menyenangkan, walau capek harus jauh" ke kalimalang dan dpt lantai 6 (naik lift sih) trus rabu naik tangga untuk sampai di lantai 4 atau 3, tapi begitu bertemu dengan para mahasiswa 4eb15, 2ka39, 4eb03, 4eb04 dan 4eb07, hati jadi senang dan tak ada lagi keraguan yang akan berpikir tuk merubah takdir.
Semoga aku bisa memberi ilmu yang bermanfaat buat kalian ya, agar kalian bisa berbakti pada ortu dan negara, hehehehe ;-)
kalian anak" baik, meski tau saya baru tapi kalian masi tetap mau mendengar aku dan mengerjakan tugas yang aku kasi,, kalian memang anak" pandai (klo pintar itu mbah dukun) dan pengertiaaaaaaannnnn sekali,, padahal saya malu kemarin itu hehehe.
ya "Tak Kenal Maka Tak Sayang", tapi takdir mempertemukan kita maka kita harus sama" menyanyangi dan biar lah meski hanya sekedar memori di hari tua kelak.
Terima kasih untuk para staf di sekdos E (kelapa dua) yang sudah menjadikan aku dari orang biasa menjadi seseorang yang bergunan, dan mahasiswaku yang sangat baik dan pngertia. I miss U so much...... semoga kita bisa saling membantu kelak yaaaa... Amiiinnn.... ;-)Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-61663507526662086152012-01-01T00:54:00.000-08:002012-10-05T07:06:57.322-07:00Musuh yang paling berbahaya adalah teman terdekat kita, karena dia tau semua tentang kita, sedangkan kita tak pernah tau tentang dia secara mendetail.<br />Dari 1000 teman yang aku punya, belum tentu ada 1 orang yang benar-benar mengerti aku.<br />Di dunia ini tak ada teman yang setulus Tuhan.<br />Tak ada cinta yang sesuci Tuhan.<br />Dan tak ada hidup sebaik surga. <br />Bukan aku benci hidupku, namun aku benci karena tak pernah memberi kesempatan pada hidupku untuk benar-benar merasakan apa itu teman, cinta dan takdir.<br />Aku hanya berjalan tanpa tujuan. Tak ada semangat yang aku pegang, tak ada cinta yang membayangiku. Hanya selembar kertas lusuh tak terbaca.<br />Terlalu lembut hati ini untuk melukai, Terlalu sepi batin ini untuk mengejarnya, terlalu perih hidup untuk membenci.<br />Sangat hampa ketika menatapnya.<br />Tak ada bayangan masa depan.<br />Tak ada sehelai kehidupan yang menghiasi.<br />Yang ada hanya mimpi-mimpi tak terjawab,<br />Mimpi-mimpi tak terselesaikan,<br />Dan mimpi-mimpi tiada akhir.<br /><br />Bagai pohon tanpa daun di sana ………………………………………………………………………………………<br />Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-86032921210597853512011-04-16T05:26:00.000-07:002011-04-16T05:36:13.001-07:00Aku Rindu kalian TemanAku merasa tak ada semangat untuk meneruskan dan melepas masa kuliahku di kampus ini, mungkin terlalu banyak memory yang mengikatku.<br />Dalam diam aku teringat kebersamaan kita dulu. Namun kini aku merasa asing dengan kehadiran kalian. Aku merasa jauh dengan kalian. Ini sudah terasa semenjak kita salah paham. Meski aku mencoba untuk mengatakan “kita teman” namun hati berkata lain. <br />Hingga aku merasa <br />“Musuh yang paling dekat adalah teman. Karena ia tau begitu banyak tentang diri kita, dari negatif hingga positif, namun bagaimana pun juga teman adalah teman, meski terdapat luka namun teman juga dapat menjadi obat”.<br />Semenjak kita retak,aku mulai tak percaya dengan orang sekitar. Bagiku semua hanya dekat saat butuh pertolongan, dikala sudah sembuh mereka akan lupa siapa yang menolong. Hehe…<br />Hmmm… entah aku orang yang seperti apa…<br />Aku butuh support. Aku butuh hiburan. Aku butuh senyuman.<br />Teman aku rindu kalian yang dulu. Entah hati kita masih sama atau tidak.<br />Aku tak tahu aku ini bagaimana..<br />Terasa sepi menghantui ku<br />Terasa sakit mengingat kalian<br />Apa yang harus ku lakukan…???<br />Saat ini aku butuh kalian<br /> Aku butuh senyum kalian<br /> Aku butuh canda kalian<br /> Aku butuh jiwa kalian<br />Agar aku tak sepi<br /> Tak kosongUlihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-64719449942984751832011-02-19T02:05:00.000-08:002011-02-19T02:06:07.783-08:00Bicara CintaCinta itu membingungkan<br />Untuk apa kita mengejar cinta jika ternyata cinta ada didekat kita<br />Untuk apa kita mencari cinta jika ternyata cinta telah menemukan kita<br /><br />Apa yang ditemui dari cinta???<br />Apa sebuah kelebihan seseorang untuk menutupi kekurangan kita<br />Atau sebuah lelucon yang dapat menghibur kita<br />Atau hanya sebuah kesedihan yang membuat kita untuk terus merasa bersalah<br /><br />Cinta……???<br />Sesuatu yang begitu rumit untuk dikatakan<br />Sesuatu yang memiliki banyak rasa dan makna<br />Sesuatu yang bisa mengobati dan menyakiti hati<br />Sesuatu yang membawa perubahan diri seseorang<br />Sesuatu yang menjadi harapan<br />Sesuatu yang kejam<br />Dan sesuatu yang luas dan hanya dapat di temukan pada satu hati, dalam ujung jiwa kita…<br /><br />Karena cinta orang tersenyum bahagia<br />Karena cinta orang menangis pilu<br />Karena cinta orang berperang<br />Karena cinta orang membunuh<br />Karena cinta orang berjuang<br />Karena cinta orang bersabar<br />Karena cinta orang membantu<br /><br />Meski tak dapat diungkapkan<br />Namun dapat dilihat melalui mata telanjang,<br />Meski bibir berdusta namun mata tak pernah berbohong<br /><br />Termasuk yang mana cinta yang ku miliki ini…???<br /><br />Kesepian membawa pada kesendirian<br />Begitu terasa hidup adalah kekosongan dan kebohongan semata<br />Tak ada isi tak ada rasa<br />Namun kala cinta datang dengan caranya<br />Begitu hidup berarti<br />Dunia yang tadinya kecil terasa begitu luas<br />Langit yang begitu besar terasa kecil jika dipandangi<br />Begitu damai dan tiada henti senyum diwajah<br /><br /><br /><br />Semua jiwa bersinar<br />Tak ada satupun yang terlewatkan untuk dibicarakan<br />Tak ada satupun yang terlupakan untuk disentuh<br />Tak ada satupun yang tertinggal untuk dirasakan<br /><br />Namu apa yang terjadi jika cinta dikalahkan oleh selembar uang???<br /><br />Betapa terasa hati tercabik<br />Betapa mati hidup ini<br />Semua cinta semata untuk uang<br />Begitu banyak kebohongan<br />Begitu hancur harga diri ini<br />Tak ada lagi senyum tulus<br />Yang ada hanya senyum kepuasan dan kengerian yang menyayat jiwa<br />Tak ada lagu cinta<br />Tak ada bintang<br />Tak ada lagi harapan<br />Tak ada lagi lelucon<br />Tak ada lagi pelindung<br />Yang ada hanya saling menjatuhkan<br />Begitu mencekam jiwa kita<br />Begitu mati raga ini<br />Begitu gelap mata ini<br /><br />Adakah yang dapat mengobatinya….???<br /><br />Adakah yang dapat membawanya kembali..???<br /><br />Adakah yang mendengar jeritan ini..???<br /><br />Akankah selalu terluka batin ini<br /><br />Akankah begini akhir dunia ini<br /><br /><br />Begitu bodoh jika kalian tak pernah merasakan cinta…!!!!!<br /><br />Begitu naïf jika kalian lebih memilih uang…<br /><br />Kemanakah jiwa yang dapat membuat kalian damai…<br /> <br />Amaaannnnn… senyummmmm……<br /><br />Kapankah dunia kembali tersenyum… dan berwarna……Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com1tag:blogger.com,1999:blog-7522981615565053538.post-64725585398832014372010-12-17T03:54:00.001-08:002010-12-17T04:03:28.994-08:00Skenario IsenkTema : Sisi lain kehidupan di Kampus <br />Judul : kampus ku adalah kampus mu<br /><br />Cerita ini berkisah tentang Dira yang merupakan mahasiswi dimana dia tidak hanya menjadikan kampus sebagai tempat mencari ilmu saja tetapi juga tempat mendapat teman, cinta dan karir serta pengalaman unik yang akan menjadi kenangan sepanjang hidup menuju kedewasaan.<br />Orang tuanya bilang “ kuliah itu tidak sama dengan masa SMA, di kampus tidak sama dengan di sekolah”, karena perkataan itulah 5 sekawan ini mulai berpetualang dalam kampus untuk membuktikan apa benar yang dikatakan orang tua kebanyakan.<br />Seperti mahasiswa pada umumnya, mereka datang ke kampus dan masuk kelas saat jam mata kuliah dimulai dan keluar saat jam telah berakhir. Namun apa yang dilakukan 5 mahasiswa ini selama ada di kampus jika tidak ada jam kuliah…??? Dan apakah mereka pulang saat jam kuliah telah berakhir…??? Lalu apa benar kampus hanya bisa untuk mencari ilmu demi mendapat gelar sarjana saja. Dan bagaimana apa yang mereka dapat selama di kampus…??. <br /> <br /><br /><br /><br /><br /><br /><br /><br />Skenario<br /><br />Namaku Dira, lengkapnya Saldira Muldista aku adalah mahasiswi jurusan akuntansi tingkat 1. Aku kuliah di sini sebatangkara (alias : tidak ada orang yang aku kenal). Tapi aku sangat yakin kalau aku pasti dapat dan punya teman di kampus ini, meskipun orang tuaku sempat melarang aku kuliah.<br />“kamu yakin mau kuliah di Gunadarma??” tanya mama.<br />“iya ma, aku yakin 100% kok. Kenapa ma??” jawabku.<br />“kamu tidak takut nak, kan tidak ada yang bisa mama titipin untuk menjaga dan mengawasi kamu nanti” tanya mama lagi.<br />“Ma..ma… aku ini uda besar lho, kenapa mesti dititipin sih, malu ah sama yang lainnya. Uda mama tenang aja deh..” jawabku lagi.<br />“bukan begitu nak.., dunia kampus itu beda sama dunia sekolah dan teman kuliah itu juga tidak sama dengan teman SMA, mereka itu sangat individu dan pergaulan cukup bebas sayang” ucap mama.<br />“Ma… tenang saja, anak mama ini akan baik-baik saja, aku janji akan dapat teman baik dan lulus tepat waktu pokoknya, hehe” jawabku sekenanya.<br />“ya sudah lah kalau begitu mau kamu, besok akan mama urus keperluan kamu kuliah di Gunadarma” mamaku mengakhiri perdebatan kami.<br />Ya karena perdebatan ini aku semakin mantap untuk masuk di Gunadarma dan akan membuktikan ke mamaku kalau dunia kuliah itu tidak seperti itu.<br />Saat perkuliahan pun tiba…<br />“hufth… BT abizzzz, uda jam berapa ini?? Masa belum datang juga nih dosen” grutuku dalam hati. Sambil melihat kanan kiri tanpa sengaja mataku melihat seorang cowok yang tiba-tiba menjadi bingung. Agar tidak canggung nanti di kelas jika dia teman satu kelas maka aku lemparkan senyum manisku,hehehe…. Eh… dia terlihat grogi. sukses hehe…<br />“hai…!! aku Vira” sapa seseorang yang duduk disebelahku.<br />“kamu masuk kelas 1eb07 juga y??” lanjutnya.<br />“eh.. hai juga..!! iya aku di kelas ini juga, o.. ya aku Dira, salam kenal ya” jawabku sambil berjabat tangan dengannya.<br />Aku mengobrol banyak dengan Vira, mulai dari SMA di mana, sampai alasan kenapa kita masuk akuntansi dan kuliah di Gunadarma. Karena sudah tidak ada bahan pembicaraan lagi dan untuk menghilangkan rasa bosan menunggu dosen maka tanpa sengaja aku melempar pertanyaan saat mataku dan mata cowok itu bertemu kedua kalinya, dan dia terkaget bukan main hehe..<br />“hmmmm…. Vir kamu kenal cowok yang dekat pintu itu tidak??” <br />“yang pake kaos putih?? Itu Andra teman ku di SMA, kenapa memangnya Dir???”<br />“bukan yang itu, tapi yang pake switer coklat Vir hehehe…”<br />“Oooooooh…. Bilang dong, hehe…, itu Ridwan teman satu kampong sama Ridwan, ada apa sih kamu nanya dia”<br />“g ada apa-apa kok, Cuma ingin tahu saja coz dari tadi perasaanku bilang dia liatin aku terus… apa dia pernah liat aku di TV mungkin ya??”<br />“ hahahaha liat kamu di “SERGAP”….”<br />“sial kamu Vir.. hahahaha”<br />“Eh… bener dia liatin kamu tuh Dir, perasaan kamu g salah ternyata, cie….. cie…. Hahahaha”<br />“apa-an sih kamu, diam ah jangan berisik nanti ketahuan yang lain bisa malu kan…”<br />Karena dosen tak kunjung datang, kita berduapun memutuskan untuk pergi mencoba Internet Longuage (ILONG) yang ada di sebelah perpustakaan. Sambil menyusuri jalan menuju ILONG kita melihat betapa sibuknya penduduk kampus ini. Ada yang sedang bergosip ria di parkiran, ada yang mainin laptop entah apa yang mereka lakukan paling tidak jauh dari buka facebook, terus ada yang nyanyi-nyanyi seperti suara “fead 2 black feat bondan”. “Hmmm…. Apa begini ya sisi lain kehidupan kampus itu” gumamku dalam hati. Ya…. karena yang ada dipikiranku tentang kampus itu adalah penduduknya (mahasiswa) selalu membawa buku banyak dan tebal di tangannya. Lalu berjalan sendirian dengan cuek dan tak peduli pada sekitarnya. Saat hamper sampai di ILONG Vira menghentikan langkahku dan menunjukkan sms yang ada di handphonenya.<br /> Masuk Vir, dosen uda dateng nih… cepetan.. <br />“Eh…. Uda masuk nih, yuk ke kelas Dira??? Dosen uda datang katanya, barusan Andra sms aku nih” suara Vira berbisik padaku.<br />“ya sudah ayo kita ke kelas sekarang” balasku dengan berbisik.<br />Saat semua masuk kelas, lagi-lagi secara tak sengaja aku menemukan Ridwan sedang memperhatikan aku, langsung masing-masing dari kami membuang muka ke arah dosen.<br />“gila ni cowok, maunya apa sih… apa ada yang salah ya sama dandanan aku, atau aku pernah mencuri dirumahnya kok dia ngeliatin aku dengan mata aneh gitu” pikirku dalam hati.<br /><br /><br />Dua Minggu kemudian……<br /><br />Kita tidak akan pernah tahu apa yang terjadi esok…<br />Yang kita tahu hanya menjalankan yang terjadi sekarang agar tidak seburuk kemarin…<br />Dan kita tidak berhak menghapus kejadian kemarin, melainkan kita jadikan pelajaran dan suatu kenangan untuk cerita esok….<br />Hidup hanya untuk melakukan hal-hal secara berulang..<br />Meski berulang, tetap saja…… Manusia hidup tidak untuk berbagi perasaan <br />Melainkan saling melempar pandangan..<br />Ini berarti rangkaian kata saja tak dapat mengungkapkan perasaan <br />Tapi dengan pandangan kita dapat berkomunikasi tentang rasa..<br /><br />Aku hanya sanggup menguntai kalimat ini untuk mengartikan perasaanku sekarang ini. Yah…. Terlalu susah untuk menceritakan semua yang aku rasa, hingga aku teringat kata seorang temanku di SMA “klo aku mau menulis mungkin hidupku akan menjadi berlembar-lembar novel atau menjadi sinetron yang tak bisa ditebak apa dan kapan episode akhirnya”.<br />Setiap orang punya cerita, punya syair, punya lukisan, punya tarian di setiap perjalan hidupnya. Dan cerita ku, cerita mu, cerita kalian, cerita mereka tidak akan pernah sama, jikalau sama pasti beda akhirnya. <br />“Mana yang belum…???” <br />“Sini biar aku yang lanjutin..!!”<br />“Hallllllloooowwwww…… apa Dira masih ada di sini..???<br />Aku merasakan sebuah tangan memegang pundakku dan menggeser tempat dudukku.<br />Tarik nafas dalam-dalam lalu mengeluarkan dengan suara Huffffrrrrttttttttttttttttt……!!!!<br />“Ada apa sih…??? Ganggu aja nih, g liat aku lagi apa nih..?” tanya ku dingin.<br />“Memang kamu lagi ngapain sih, dari tadi kita perhatikan kamu melamun terus. Tuh liat laptop uda mati dari tadi tapi masih diliatin aja” jawab Vira.<br />“Hah..??? masa sih…. Aduh… mana belum aku save lagi” kata ku panik.<br />“Wah bener-bener deh lo Dir, mana tugas dikumpulin besok, gimana nih Nal??” tanya Vira pada Nallya.<br />“……….” Diam, bingung dan Muka panik.<br />“……….” Santai aja dan cuek abis.<br />“……….” Senyum g jelas.<br />“Hahahahahahahahahahaha…… uda lah Vir, jangan ngerjain Dira liat tuh mimiknya berjuta rasa…” suara Nallya meledakkan kebingunganku.<br />“Berjuta rasa???? Permen kaliiiiii haahahahahaha” Vira tertawa puas.<br />“Sial… kalian berdua ngerjain aku ya ternyata…. Huuuu… awas ya tunggu pembalasanku” ungkap ku dengan kesal tapi malu saat aku tahu bahwa laptop itu hanya rehat sementara jika pemakai tak beraktivitas.<br /> “Hahahahahahahaha” kita bertiga tertawa bersama.<br /><br />Inilah kegiatan kita di kampus jika sedang absen mata kuliah karena alasan mengerjakan makalah untuk tugas besok. Padahal kita baru 2 minggu menjadi mahasiswi dan nih tugas uda dari 2 minggu yang lalu lho…. Parraaaahhhh….<br /><br />“Woy…. Dir, kamu belum jawab pertanyaan kita nih” tanya vira setelah kita bertiga capek tertawa.<br />“Pertanyaan yang mana???” aku balik bertanya sambil mengangkat sebelah alisku.<br />“Nih anak bener-bener deh….!!!”<br />“Kamu ngelamunin apa sih..??? uda lah jangan mikirin Ridwan terus, pikirin nih tugas kita besok gimana… hehe pisss…???” Nallya menjawab sambil menatap mataku dan senyum menyindir.<br />“Ridwan..?? ngapain juga aku ngelamunin dia, kaya g ada yang lebih aneh aja selain dia….” ungkapku membela diri.<br />“yang bener hahahaha…… jadi selama ini dia aneh toh…. Uda 2 minggu masi belum mencoba mengobrol kamu, apa g pengen kamu…??? Hahaha” Vira meledekku.<br />“uda ah…. Jangan bahas dia lagi”<br />“hmmmm….. sebenarnya aku masih bingung sama masa depan aku, aku tidak pernah tau tujuanku, keinginanku, sampai perasaanku sebenarnya” jawabku.<br />Nallya dan Vira mendengarkan penuh perhatian.<br />“Aku bingung sama hidupku, karena itu juga aku g ingin kita bahas Ridwan dulu, aku senang kok dia selalu memperhatikan aku atau mungkin jika dia ada rasa sama aku tapi di lain sisi aku merasa tidak pantas bangga atas itu semua, aku ini bukan apa-apa, dia terlalu aneh buat aku, hehehe… karena itulah aku belum mencoba menyapa dan ngobrol sama dia..” lanjut ku dengan kepala menunduk dan menahan senyum agar kebohonganku tak terlihat oleh Nallya dan Vira.<br />“udah Dir, tenang aja ya…. Nanti kita bantu, kan kita teman gitu” ucap Vira pada ku.<br />“Thanks Guys… kalian memang teman baikku, g salah aku pilih teman hahaha” ungkapku dengan ceria dan tersenyum.<br />“udah yuk pulang, perpus uda mau tutup nih… “ lanjutku sambil memperlihatkan jam ditanganku pada mereka berdua.<br />Mereka setuju dan lupa dari rasa penasaran mereka tentang lamunanku tadi. Akhirnya kita pun kembali ke rumah masing-masing.<br /><br /><br />Lelahku slalu memandangmu<br />Namun ku hanya bisa tersenyum<br />Lelah ku slalu menunggumu<br />Tiada satu kata untukku<br />Semua yang terasa bahagiakanku<br />Mungkin kau yang bisa sejukkan aku selamanya….<br /><br />Ku dengar lirik after pada saluran radio UG, “Jadi teringat Ridwan, sedang apa ya dia??” pikirku. “Ridwan apa kamu tahu jika aku tersiksa selama 2 minggu ini karena ulahmu, mengapa kau berhenti saat aku mulai merasakannya, merasakan sesuatu yang tak jelas, yang menumbuhkan tanda tanya besar dalam diriku”. Aku mengeluh sambil mengingat sesuatu.<br /><br />Ungkapkanlah semua isi dihatimu bila kau ingikan aku<br />Katakanlah segera jangan terlalu lama<br />Karena ku butuh cinta….<br /><br />Mungkinkah aku terus menunggumu, atau sebaiknya aku yang memulainya duluan…<br />Tapi bagaimana jika rasamu atau rasaku ternyata berbeda…<br />Atau apa yang harus aku lakukan jika rasa ini benar…<br />Ridwan… aku ingin penjelasan darimu, aku ingin kita berjalan seharian sambil mengutarakan apa yang terjadi sebenarnya… selama 2 minggu ini….<br />Tidak inginkah kamu berhenti menyiksa hatiku… tidak inginkah kamu tahu hatiku….<br />Apa kamu sudah bosan karena aku tak pernah menyapa dan mengobrol dengan dirimu saat aku di depanmu, di sebelahmu atau di belakangmu..<br />Ridwan… apa sebenarnya yang kamu cari… dan yang kamu tunggu dari aku.<br />Dan apa sebenarnya yang aku rasakan ini, hanya sebuah simpati atau perasaan kagum saja… <br />Rasa penasaran apa ini…<br /><br /><br />“Dir, temani aku nunggu Nallya ya di BPR (Bawah Pohon Rindang/ tempat duduk untuk ngumpul atau janjian) sebelum kelas masuk” Sapa Vira saat kita bertemu di Gerbang Kampus.<br />“Ok, sob…” jawabku santai.<br />Tin…..tin…. suara klakson motor menyapa kami yang sedang duduk, tapi aku tak melihat dari mana asal suara itu karena novel yang aku baca sedang asik.<br />“Hai… Vir, ngapain di sini…?? G ke kelas??” teriak si pengendara motor yang sedang menghampiri kami. Aku tetap tak berharap ingin tahu siapa orang itu.<br />“lagi nunggu Nallya nih, kamu sendiri kenapa g cepat-cepat parkir tuh motor kan tinggal 5 menit lagi kita masuk lho..” balas Vira dengan teriak juga.<br />“Ssstttttt….. g pake teriak g bisa apa kalian!!!” protes ku sambil memegang kuping dan tersadar ketika pegendara motor itu sudah ada di hadapan kita berdua.<br />“be……ri….sik……tau” lanjut ku dengan gugup saat pengendara motor itu membuka helm yang menutupi kepalanya tadi. Aduh kenapa aku jadi grogi gini, kacau nih…, “lebih baik aku beli air minum dulu ah” pikirku dalam hati.<br />“Vir, aku beli aqua dulu ya ke depan… haus ni, ok..” ungkapku sambil berdiri.<br />“ye…. Sini dulu lah, kenalin Wan ni Dira teman sekelas kita” Vira memegang tangan ku dan mengarahkanya pada pengendara itu untuk berkenalan.<br />“Ridwan….” Sapa pengendara itu membalas jabatan tanganku.<br />“sial ni Vira, uda kenal tw masa 2 minggu baru kenalan sekarang sih, bikin malu aja deh….” gerutuku dalam hati.<br />“Sal….di….ra….” balas ku dengan grogi. Ya Allah mimpi apa aku semalam, kenapa aku mesti grogi gini kan malu. Padahal sudah 2 minggu ini aku maenantikan saat seperti ini hehehe…… <br />“aku beli minum dulu ya… uda haus banget nih…. Kalian mw nitip g???” tawar ku pada mereka.<br />“iya aku mw satu gelas ya” jawab Ridwan dingin.<br />“baiklah klo gitu…” jawabku sambil melangkah menjauhi mereka.<br />Lalu aku menoleh ke arah Vira dan berkata “O iy Vir, tunggu aku ya” pinta ku pada Vira.<br />Huh…. Bodohnya aku, kenapa aku mesti grogi sih… kenapa juga aku mesti menghindar dengan alasan beli minum, padahal kan ini lagi gerimis… huft…..<br />Saat aku kembali dari membeli minuman ternyata Ridwan sudah tidak ada, yang terlihat hanya Vira dan Nallya.<br />“nih minumnya….” Entah kenapa aku menawarkan minum pada mereka dengan rasa kecewa yang muncul tiba-tiba.<br />“kenapa kamu Dir?? Eh….punya Ridwan kamu bawa aja dulu, dia lagi parkir motor nanti ksi di kelas aja katanya”. Vira menjelaskan.<br />Hah….. apa-apa-an dia, masa aku harus kasi nih minuman sama dia sih… ah lebih baik aku alasan aja ke toilet, jadi biar Vira yang kasi deh hehehe…<br /><br /><br />Saat mata kuliah terakhir dosen masuk kelas hanya 30 menit, ya sekedar perkenalan saja. Jadi kita pulang cepat deh. Wow senangnya….. bisa lansung meluncur ke 21 nih sama Vira & Nallya dan pastinya tidak jadi pulang malam deh.<br />Setelah kelas bubar aku dan yang lain langsung keluar dan menuruni tangga.<br />“hai… vir jadi g kita nonton nih??” tanya ku pada Vira.<br />“sorry…. Dir aku g bisa nemenin kamu nonton nih, coz ada urusan sama pacar ku nih”. Jawab Vira.<br />“Oooo…. Ya uda g apa-apa kok, kamu Nallya gimana??” tanyaku pada Nallya.<br />“Hmmm….aku bisa sih tapi….” Jawabnya ragu.<br />“tapi aku mw mengantar mamaku dulu ke acara arisan keluarga nih” lanjutnya.<br />“hah…?? Yauda kalau begitu lain kali saja kita nontonnya deh, sebaiknya aku pulang aja melepas rasa kangenku sama mama, hehehe” ungkapku.<br />“beneran nih g apa Dir?? Mw diantar sampe depan g??”. tanya Vira dan Nallya bersamaan.<br />“beneran g apa-apa kok, tenang aja lah…. No problem, uda g usah diantar nanti kalian telat loh sama janjinya”.balasku.<br />“Ya uda deh kalau gitu… Bye..” Vira mengakhirinya.<br />Tapi entah kenapa tiba-tiba Vira berkata pada seseorang di belakang kami.<br />“Hey…. Kita titip Dira ya sama kamu, temenin dia jalan ke depan dan anterin sampai dia bener-bener naik angkutan ya….” Ucap Vira pada orang itu.<br />Aku bingung dan penasaran siapa sih orang itu, dan akhirnya akupun menoleh ke belakang dan tiba-tiba aku seperti tidak kuat untuk berjalan, detak jantungku bergetar cepat. Kenapa Viraaaaaa…….. kenapa harus RIDWAN lagi sih… ini menyebalkan….<br />Ku lihat Ridwan tersenyum dan membalas ucapan Vira “Oke Vir”.<br />“Ayo Dir, bareng ke depan…” suara Ridwan menegurku dingin dan cuek.<br />“Hati-hati ya Dir, dah….” Nallya berkata padaku.<br />“Bye…. Bye…” Vira melanjutkan.<br />“Bye… juga” jawabku dingin.<br />Akhirnya aku dan Ridwan jalan ke depan menuju gerbang tapi tiba-tiba dia menyuruhku berhenti dan bertanya padaku.<br />“Dira… rumah kamu dimana??? aku antar y??” tanyanya mengagetkan aku.<br />“…………..” bingung mw jawab apa.<br />“Dir, gimana??” tanyanya lagi.<br />“hah…?? Apa??? Kenapa?? Maaf aku g dengar nih??”dengan bingung aku menjawab seadanya (pastinya jawaban g jelas).<br />“yah dia tanya balik, ya uda kamu tunggu sini ya. Aku ambil motor dulu.” Jelasnya dengan pelan karena aku masih diam. Refleks ku pegang tangannya dan berkata “ja…. Ja…ngan……………..” hanya ini yang keluar dari bibirku.<br />“uda tenang aja, aku g akan lama kok ambilnya, Cuma 3 menit, atau kamu ikut ke parkiran ambil motor”. Jawabnya sambil senyum dan melepas tanganku lembut.<br />Aduh….ada apa sama aku sih… kenapa mesti gugup, ahhhhhhhh….. gimana nih, kalau aku ikut nanti dia piker aku penakut lagi, kalau aku langsung pulang saja nanti dia berpikiran yang bukan-bukan lagi. Kalau aku pulang sama dia nanti dia repot lagi, kan rumahku jauh. Apa aku alasan saja ya mamaku menjemputku. Tapi kasian nanti dia gimana.. huft…..<br />Tin…tin…. Sebuah motor berhenti disampingku, Ridwan menawarkan helm dan memintaku segera naik dibelakangnya. <br />“pegang aku erat-erat ya” katanya sambil menarik kedua tanganku untuk melingkar di pinggangnya.<br />“……………….” Kacauuuuuuuu.<br /><br /><br />Setelah hari itu aku selalu menghindar jika ada Ridwan. Berjuta alasan aku keluarkan pada Nallya dan Vira untuk dapat menjauh dari Ridwan.<br />Hingga akhirnya Ridwan meneleponku dengan alasan meminta jawaban tugas buat besok.<br /> “Hallo…. Assalammu ‘alaikum”<br /> “Wa’alaikum salam”<br /> “Apa benar ini nomernya Saldira”<br />“Iya benar… maaf ini dengan siapa ya…??”<br />(sepertinya aku kenal nih suara, apa iya dia…??? Tapi mana mungkin dia kan g tahu nomor aku, lagian ngapain juga telepon aku)<br />“Ini aku Ridwan, Dir….masa g kenal sih sama suaraku hehe”<br />“hehe Ridwan toh.. ada pa??? tumben kamu telepon nih” <br />(hah… bener ini Ridwan???? Gilaaa…. ni cowok tahu aja sih nomer hp orang, kalau begini caranya aku harus bersikap pura-pura g tahu dengan dingin aja deh hehehe, semoga sukses)<br />“g ada apa-apa kok, Cuma mw tanya tugas buat besok saja nih, kamu uda belum Dir.. aku mw nyamain gitu”<br />“????, bentar ya aku ambi dulu bukunya”<br />(tumben nanya tugas sama aku, padahal kalau di kelas cueknya minta ampun deh ni cowok… )<br />“Oke deh”<br />Aku berlari ke kamar dengan cepat sampai menabrak tembok yang aku pikir itu pintu kamarku. Setelah menemukan yang aku cari aku langsung melanjutkan teleponku tadi.<br /> “Halo…. Ridwan apa masi di sana??”<br />“Iy masih gimana kamu uda?? Eh ngomong-ngomong aku ganggu g nih Dir??”<br />“????? Hmmmm…. G kok, tenang aja aku lagi g ada kerjaan“<br /><br />Pembicaraan ditelepon pun berlangsung lama karena dia banyak bertanya dan minta dijelaskan masalah tugas. Walau kadang-kadang dia bertanya yang membingungkan aku tiba-tiba. Seperti…<br /> “ Dir, besok ke kampus yuk??”<br />(what???? Ke kampus??? G salah ni anak, kan g ada kuliah gitu besok, apa dia lupa jadwal y…???)<br /> “ngapain??? Kan g ada kuliah??”<br />“uda jawab aja mau apa tidak itu uda cukup, jangan pake nanya deh”<br />(wah enak aja ni anak, tapi aku penasaran mw ngapain ya uda deh ikut aja, lagian di rumah juga g ada kerjaan besok)<br /> “oke deh… besok aku ke kampus tapi jam berapa??”<br /> “besok aku jemput kamu di rumah”<br /> “……………??????”<br />(aduh jadi g enak pake dijemput, ada apa y kira-kira besok di kampus?? Paling juga banyak mahasiswa yang bolak-balik g jelas, atau bawa buku tebal atau yang dandan sok jadi mirip dosen hehe)<br />“ya udah sekarang istirahat deh kamu uda malam nih…… jangan lupa besok aku jemput kamu di rumah, jadi jangan bangun siang ya… aku malas nunggu”<br />(uh…. Dasar jelek ni orang, siapa dia berani ngatur begitu, salah sendiri mau jemput, aku aja g minta dia jemput, seharusnya sesuka perutku dong aku mau bangun jam berapa dan berangkat jam berapa, huft… kenapa juga aku mesti bilang dateng ke kampus besok y, SALAH BESAR SEKALI) <br />“hei….yang minta ditunggu gitu, o y ingat ya aku g minta dijemput jelek”<br />“iya…..iya…. hehehe, ya uda tunggu aku besok ya say, bye….bye..” <br />“say…say… sayur apa memangnya….? Iy bye juga deh…” aku mengakhiri dengan sedikit kesal.<br />(berani sekali dia…..!!!! pertama ngatur aku sekarang bilang “say”, bener-bener cowok yang aneh…… gayanya aja so’ cuek, so’ cool padahal LEBAY ABIZZZZZZ, hahahahahaha)<br />Tut……tut……tut……tut…… telepon pun berakhir.<br /><br /><br /><br />Paginya ternyata Ridwan benar-benar menjemput aku dan aku baru sadar kalau hari ini adalah hari minggu. Karena aku bingung dan malu jadi aku ikut aja lah dia ke kampus, hari minggu paling juga g ada apa-apa di kampus, biar dia yang malu salah sendiri ngajak hari libur hehehe…<br /><br />Tapi ternyata apa yang aku pikirkan salah semua, di hari minggu kampus ternyata rame… g sepi seperti dugaanku. Aduh jadi malu dalam hati nih hehe…<br /><br />“Ridwan ada acara apa sih di kampus kok rame banget…??? Padahal kan hari minggu” tanyaku penasaran.<br />“makanya… non… ke kampus tiap hari..!!! hahahaha” ledek Ridwan.<br />(aku cuma senyum menahan malu)<br />“Di Kampus kita ini kalau hari minggu rameee karena banyak kegiatan mahasiswa, tuh liat di depan pos satpam banyak yang sedang latihan wushu, di sebelah Gedung 4 juga banyak anak BEM yang lagi berdiskusi buat kegiatan sosial, tuh anak-anak yang pake kemeja itu pada praktikum kebanyakan dari mereka itu orang-orang yang sudah bisa mencari uang sendiri alias uda kerja, trus satu lagi di sana (sambil menunjuk ke depan gerbang)anak-anak jalanan atau pengemis menjadikan kampus ini sebagai tempat latihan mereka yah…. Siapa tahu mereka bisa jadi pemain band atau seniman terkenal hehehe” jelasnya padaku.<br />“Ooooo….. begitu, tapi yang terakhir tuh kamu menyindir mereka ya hahahahaha” <br />“hahahahahaha, habis kamu itu masa kampus sendiri g tahu…”<br />“iya deh…… yang tahu, hihihi” <br />Kita berduapun bergabung dengan para anak jalanan yang lagi nyanyi di depan kampus. Dan tak ku sangka seorang Ridwan yang cuek menirutku itu ternyata bisa cepat bergabung dengan anak-anak ini, dan kita pun bercanda bersama dan makan bersama mereka, sampai akhirnya Ridwan dan anak-anak ini menyanyikan lagu khusus untukku. Oh……… harus malu atau senang aku saat ini hehehe…<br />Bila ada di dekatmu<br />Detak darahku mengencang<br />Pesona indah dirimu<br />Buatku mabuk kepayang<br />Jalan panjang yang kita lalui<br />bukanlah sebatas mimpi<br />Baru kini ku merasakan jatuh cinta sesungguhnya<br />Kau membuat jantung berdebar<br />Tubuhku bergetar… saat dengar bisikanmu<br />Kasih… seyummu selalu di hati<br />Sabarlah menanti ku kan bawa kau pergi<br /><br />Cerita cinta para pujangga tak seindah kisah kita<br />Dan tak kan ada yang bisa merangkainya dalam kata-kata<br />Kau membuat jantung berdebar<br />Tubuhku bergetar… saat dengar bisikanmu<br />Kasih… seyummu selalu di hati<br />Sabarlah menanti ku kan bawa kau pergi<br />Mereka menyanyikan lagu milik Goliath, Oh…tidak… apa arti sebenarnya lagu ini y, hehe…. Apa benar untuk aku, mereka buat aku salah tingkah nih huhuhuhuhu<br /><br />hmmm…. Ridwan karena sikap dinginmu itu aku mulai simpati padamu dan dengan sikap yang cuek kamu mengajakku mengenal kampus.<br />Kamu mengajarkan padaku untuk peduli pada sekitar, menikmati apa yang ada dan terjadi di hadapan kita tidak hanya sekedar menjalankannya saja.<br />Ridwan… Aku benar-benar menikmati rasa ini, terima kasih Tuhan…… dan terima kasih Ridwan…<br />Saat aku melamun dan merangkai kata dalam hati, tiba-tiba Ridwan sudah ada di hadapanku… dan memegang tanganku… Oooohhh…. Tidak kenapa aku gugup…… ada apa y???<br />“Dir…… dari awal perkuliahan aku merasa….” Uncapannya terhenti dan mendadak matanya menatap tajam dan tanpa senyum ke arahku.<br />“Hmmm???? Serius sekali kamu, ada apa?? Uda cerita aja…” tanyaku dengan bingung.<br />“aku merasa ada yang membuatku penasaran dengan dirimu, karena aku bingung dengan perasaanku itu akupun bersikap dingin dan cuek atau se-enaknya sama kamu…. Hmmm… maaf y……” Ridwan mengungkapkan isi hatinya dengan jujur.<br />“iya tenang aja aku tahu kok kalau itu, hehe…… ya uda lah ngapain juga dibahas. Yang penting kita sekarang uda jalan berdua bagiku g ada masalah kok hihhi…” dengan bingung aku menghiburnya.<br /> “bukan itu Dir yang ingin aku dengar dari kamu,,,” ucapnya.<br /> “…………………” (aku bingung).<br />“aku akan tenang jika kamu benar-benar memiliki rasa yang sama denganku, karena aku suka sama kamu, maaf kalau aku menyiksa perasaanmu mungkin” lanjutnya sambil mengusap kepalaku dengan tangannya.<br />“hufthhhhh…… kamu benar, itulah yang aku tunggu selama ini. Dan ternyata penantianku tidak sia-sia, hehehe”<br />“jadi…… sekarang kita berdua…” pertanyaanya berhenti karena terpotong olehku…<br />“Ssssttttt…… kita jalanin aja, biar mengalir seperti air. Kita nikmatin saja yang terjadi, ini akan lebih menyenangkan. Makasih kamu jujur dan telah mengajari aku akan sesuatu Ridwan”<br />“Hmmmmmm…… baiklah Dir, aku senang sekali rasanya. Tidak salah aku memilihmu hehehehe” ungkapnya.<br />“memilih aku buat apa…??? Hayo….??? Hehe” tanyaku sambil bergurau.<br />“memilih kamu untuk aku ajak jalan ke kampus hari minggu ini, hahahahahaha” ungkapnya lagi.<br /> “huuuu…… dasar, kirain buat apa???” gerutuku.<br />“ye…… kesal dia, ya uda aku buat SALDIRA MULDISTY MENJADI PACARKU…… SEMOGA KITA BERDUA LANGGENG SAMPAI KAKEK NENEK YA…. wkwkwkwkwkwk….” Teriaknya dengan kencang.<br /> “ah malu tau hahahahaha, RIDWAN Jeleeeeeeekekkekkkkkk” <br /><br />“Cie………… selamat ya kak……” anak-anak tadinya bernyanyi kini mengantri mengucapkan selamat…<br />“Smoga cepat punya cucu y” canda mereka <br />“hahahahaha” kita semua tertawa bersama……<br /><br /><br />Hmmm… ternyata kampus itu berjuta ceritanya, tidak hanya cerita tentang mahasiswa yang selalu belajar untuk dapat gelar sarjana saja. Tapi juga tempat menghibur diri. Banyak kehidupan di dalamnya. Tidak hanya anak-anak yang mondar-mandir membawa buku tebal, membawa laptop, punya mobil keren, pakai drugs dan lain-lain. Tetapi juga ada kegiatan seperti wishu, kumpulan anak-anak yang aktif dengan organisasi kemahsiswaan, mahasiswa yang peduli dengan lingkungan sekitarnya seperti RIDWAN yang bermain, bercanda dan makan bareng anak jalanan… <br />Pokoknya tidak hanya seputar perkuliahan yang jadi bahan perbincangan, tapi juga seputar cinta, kerja-an, sahabat, musisi jalanan…… huh….. Dan sepandai-pandainya kita bergaul dengan orang, maka akan banyak manfaat yang kita dapatkan. Dan yang pasti banyak peristiwa yang bisa kita jadikan kenangan dan cerita buat anak-cucu kita nanti hehehe. Mama…… aku sudah membuktikan kalau perkataan mama itu tidak benar, karena di kampus ini aku tidak merasa sendiri, aku merasa seperti SMA sampai-sampai aku berpikir “ternyata masa indah itu bukan saat SMA melainkan saat KULIAH” hehehe. Aku punya teman, sahabat, dan kekasih yang setia membantu dan menghiburku. Terima kasih Mama, karena ucapan mamalah aku menjadi penuh semangat memilih melanjutkan Kuliah di Gunadarma. Dan terima kasih Kalian yang sudah membuat hidupku di kampus jadi lebih bermakna y… terutama Vira, Nallya dan yang penting Ridwan. Semoga hubungan kita benar-benar sampai kakek-nenek y hehehe………Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-5888228363828454072010-12-17T03:54:00.000-08:002012-10-05T07:06:57.317-07:00Skenario IsenkTema : Sisi lain kehidupan di Kampus <br />Judul : kampus ku adalah kampus mu<br /><br />Cerita ini berkisah tentang Dira yang merupakan mahasiswi dimana dia tidak hanya menjadikan kampus sebagai tempat mencari ilmu saja tetapi juga tempat mendapat teman, cinta dan karir serta pengalaman unik yang akan menjadi kenangan sepanjang hidup menuju kedewasaan.<br />Orang tuanya bilang “ kuliah itu tidak sama dengan masa SMA, di kampus tidak sama dengan di sekolah”, karena perkataan itulah 5 sekawan ini mulai berpetualang dalam kampus untuk membuktikan apa benar yang dikatakan orang tua kebanyakan.<br />Seperti mahasiswa pada umumnya, mereka datang ke kampus dan masuk kelas saat jam mata kuliah dimulai dan keluar saat jam telah berakhir. Namun apa yang dilakukan 5 mahasiswa ini selama ada di kampus jika tidak ada jam kuliah…??? Dan apakah mereka pulang saat jam kuliah telah berakhir…??? Lalu apa benar kampus hanya bisa untuk mencari ilmu demi mendapat gelar sarjana saja. Dan bagaimana apa yang mereka dapat selama di kampus…??. <br /> <br /><br /><br /><br /><br /><br /><br /><br />Skenario<br /><br />Namaku Dira, lengkapnya Saldira Muldista aku adalah mahasiswi jurusan akuntansi tingkat 1. Aku kuliah di sini sebatangkara (alias : tidak ada orang yang aku kenal). Tapi aku sangat yakin kalau aku pasti dapat dan punya teman di kampus ini, meskipun orang tuaku sempat melarang aku kuliah.<br />“kamu yakin mau kuliah di Gunadarma??” tanya mama.<br />“iya ma, aku yakin 100% kok. Kenapa ma??” jawabku.<br />“kamu tidak takut nak, kan tidak ada yang bisa mama titipin untuk menjaga dan mengawasi kamu nanti” tanya mama lagi.<br />“Ma..ma… aku ini uda besar lho, kenapa mesti dititipin sih, malu ah sama yang lainnya. Uda mama tenang aja deh..” jawabku lagi.<br />“bukan begitu nak.., dunia kampus itu beda sama dunia sekolah dan teman kuliah itu juga tidak sama dengan teman SMA, mereka itu sangat individu dan pergaulan cukup bebas sayang” ucap mama.<br />“Ma… tenang saja, anak mama ini akan baik-baik saja, aku janji akan dapat teman baik dan lulus tepat waktu pokoknya, hehe” jawabku sekenanya.<br />“ya sudah lah kalau begitu mau kamu, besok akan mama urus keperluan kamu kuliah di Gunadarma” mamaku mengakhiri perdebatan kami.<br />Ya karena perdebatan ini aku semakin mantap untuk masuk di Gunadarma dan akan membuktikan ke mamaku kalau dunia kuliah itu tidak seperti itu.<br />Saat perkuliahan pun tiba…<br />“hufth… BT abizzzz, uda jam berapa ini?? Masa belum datang juga nih dosen” grutuku dalam hati. Sambil melihat kanan kiri tanpa sengaja mataku melihat seorang cowok yang tiba-tiba menjadi bingung. Agar tidak canggung nanti di kelas jika dia teman satu kelas maka aku lemparkan senyum manisku,hehehe…. Eh… dia terlihat grogi. sukses hehe…<br />“hai…!! aku Vira” sapa seseorang yang duduk disebelahku.<br />“kamu masuk kelas 1eb07 juga y??” lanjutnya.<br />“eh.. hai juga..!! iya aku di kelas ini juga, o.. ya aku Dira, salam kenal ya” jawabku sambil berjabat tangan dengannya.<br />Aku mengobrol banyak dengan Vira, mulai dari SMA di mana, sampai alasan kenapa kita masuk akuntansi dan kuliah di Gunadarma. Karena sudah tidak ada bahan pembicaraan lagi dan untuk menghilangkan rasa bosan menunggu dosen maka tanpa sengaja aku melempar pertanyaan saat mataku dan mata cowok itu bertemu kedua kalinya, dan dia terkaget bukan main hehe..<br />“hmmmm…. Vir kamu kenal cowok yang dekat pintu itu tidak??” <br />“yang pake kaos putih?? Itu Andra teman ku di SMA, kenapa memangnya Dir???”<br />“bukan yang itu, tapi yang pake switer coklat Vir hehehe…”<br />“Oooooooh…. Bilang dong, hehe…, itu Ridwan teman satu kampong sama Ridwan, ada apa sih kamu nanya dia”<br />“g ada apa-apa kok, Cuma ingin tahu saja coz dari tadi perasaanku bilang dia liatin aku terus… apa dia pernah liat aku di TV mungkin ya??”<br />“ hahahaha liat kamu di “SERGAP”….”<br />“sial kamu Vir.. hahahaha”<br />“Eh… bener dia liatin kamu tuh Dir, perasaan kamu g salah ternyata, cie….. cie…. Hahahaha”<br />“apa-an sih kamu, diam ah jangan berisik nanti ketahuan yang lain bisa malu kan…”<br />Karena dosen tak kunjung datang, kita berduapun memutuskan untuk pergi mencoba Internet Longuage (ILONG) yang ada di sebelah perpustakaan. Sambil menyusuri jalan menuju ILONG kita melihat betapa sibuknya penduduk kampus ini. Ada yang sedang bergosip ria di parkiran, ada yang mainin laptop entah apa yang mereka lakukan paling tidak jauh dari buka facebook, terus ada yang nyanyi-nyanyi seperti suara “fead 2 black feat bondan”. “Hmmm…. Apa begini ya sisi lain kehidupan kampus itu” gumamku dalam hati. Ya…. karena yang ada dipikiranku tentang kampus itu adalah penduduknya (mahasiswa) selalu membawa buku banyak dan tebal di tangannya. Lalu berjalan sendirian dengan cuek dan tak peduli pada sekitarnya. Saat hamper sampai di ILONG Vira menghentikan langkahku dan menunjukkan sms yang ada di handphonenya.<br /> Masuk Vir, dosen uda dateng nih… cepetan.. <br />“Eh…. Uda masuk nih, yuk ke kelas Dira??? Dosen uda datang katanya, barusan Andra sms aku nih” suara Vira berbisik padaku.<br />“ya sudah ayo kita ke kelas sekarang” balasku dengan berbisik.<br />Saat semua masuk kelas, lagi-lagi secara tak sengaja aku menemukan Ridwan sedang memperhatikan aku, langsung masing-masing dari kami membuang muka ke arah dosen.<br />“gila ni cowok, maunya apa sih… apa ada yang salah ya sama dandanan aku, atau aku pernah mencuri dirumahnya kok dia ngeliatin aku dengan mata aneh gitu” pikirku dalam hati.<br /><br /><br />Dua Minggu kemudian……<br /><br />Kita tidak akan pernah tahu apa yang terjadi esok…<br />Yang kita tahu hanya menjalankan yang terjadi sekarang agar tidak seburuk kemarin…<br />Dan kita tidak berhak menghapus kejadian kemarin, melainkan kita jadikan pelajaran dan suatu kenangan untuk cerita esok….<br />Hidup hanya untuk melakukan hal-hal secara berulang..<br />Meski berulang, tetap saja…… Manusia hidup tidak untuk berbagi perasaan <br />Melainkan saling melempar pandangan..<br />Ini berarti rangkaian kata saja tak dapat mengungkapkan perasaan <br />Tapi dengan pandangan kita dapat berkomunikasi tentang rasa..<br /><br />Aku hanya sanggup menguntai kalimat ini untuk mengartikan perasaanku sekarang ini. Yah…. Terlalu susah untuk menceritakan semua yang aku rasa, hingga aku teringat kata seorang temanku di SMA “klo aku mau menulis mungkin hidupku akan menjadi berlembar-lembar novel atau menjadi sinetron yang tak bisa ditebak apa dan kapan episode akhirnya”.<br />Setiap orang punya cerita, punya syair, punya lukisan, punya tarian di setiap perjalan hidupnya. Dan cerita ku, cerita mu, cerita kalian, cerita mereka tidak akan pernah sama, jikalau sama pasti beda akhirnya. <br />“Mana yang belum…???” <br />“Sini biar aku yang lanjutin..!!”<br />“Hallllllloooowwwww…… apa Dira masih ada di sini..???<br />Aku merasakan sebuah tangan memegang pundakku dan menggeser tempat dudukku.<br />Tarik nafas dalam-dalam lalu mengeluarkan dengan suara Huffffrrrrttttttttttttttttt……!!!!<br />“Ada apa sih…??? Ganggu aja nih, g liat aku lagi apa nih..?” tanya ku dingin.<br />“Memang kamu lagi ngapain sih, dari tadi kita perhatikan kamu melamun terus. Tuh liat laptop uda mati dari tadi tapi masih diliatin aja” jawab Vira.<br />“Hah..??? masa sih…. Aduh… mana belum aku save lagi” kata ku panik.<br />“Wah bener-bener deh lo Dir, mana tugas dikumpulin besok, gimana nih Nal??” tanya Vira pada Nallya.<br />“……….” Diam, bingung dan Muka panik.<br />“……….” Santai aja dan cuek abis.<br />“……….” Senyum g jelas.<br />“Hahahahahahahahahahaha…… uda lah Vir, jangan ngerjain Dira liat tuh mimiknya berjuta rasa…” suara Nallya meledakkan kebingunganku.<br />“Berjuta rasa???? Permen kaliiiiii haahahahahaha” Vira tertawa puas.<br />“Sial… kalian berdua ngerjain aku ya ternyata…. Huuuu… awas ya tunggu pembalasanku” ungkap ku dengan kesal tapi malu saat aku tahu bahwa laptop itu hanya rehat sementara jika pemakai tak beraktivitas.<br /> “Hahahahahahahaha” kita bertiga tertawa bersama.<br /><br />Inilah kegiatan kita di kampus jika sedang absen mata kuliah karena alasan mengerjakan makalah untuk tugas besok. Padahal kita baru 2 minggu menjadi mahasiswi dan nih tugas uda dari 2 minggu yang lalu lho…. Parraaaahhhh….<br /><br />“Woy…. Dir, kamu belum jawab pertanyaan kita nih” tanya vira setelah kita bertiga capek tertawa.<br />“Pertanyaan yang mana???” aku balik bertanya sambil mengangkat sebelah alisku.<br />“Nih anak bener-bener deh….!!!”<br />“Kamu ngelamunin apa sih..??? uda lah jangan mikirin Ridwan terus, pikirin nih tugas kita besok gimana… hehe pisss…???” Nallya menjawab sambil menatap mataku dan senyum menyindir.<br />“Ridwan..?? ngapain juga aku ngelamunin dia, kaya g ada yang lebih aneh aja selain dia….” ungkapku membela diri.<br />“yang bener hahahaha…… jadi selama ini dia aneh toh…. Uda 2 minggu masi belum mencoba mengobrol kamu, apa g pengen kamu…??? Hahaha” Vira meledekku.<br />“uda ah…. Jangan bahas dia lagi”<br />“hmmmm….. sebenarnya aku masih bingung sama masa depan aku, aku tidak pernah tau tujuanku, keinginanku, sampai perasaanku sebenarnya” jawabku.<br />Nallya dan Vira mendengarkan penuh perhatian.<br />“Aku bingung sama hidupku, karena itu juga aku g ingin kita bahas Ridwan dulu, aku senang kok dia selalu memperhatikan aku atau mungkin jika dia ada rasa sama aku tapi di lain sisi aku merasa tidak pantas bangga atas itu semua, aku ini bukan apa-apa, dia terlalu aneh buat aku, hehehe… karena itulah aku belum mencoba menyapa dan ngobrol sama dia..” lanjut ku dengan kepala menunduk dan menahan senyum agar kebohonganku tak terlihat oleh Nallya dan Vira.<br />“udah Dir, tenang aja ya…. Nanti kita bantu, kan kita teman gitu” ucap Vira pada ku.<br />“Thanks Guys… kalian memang teman baikku, g salah aku pilih teman hahaha” ungkapku dengan ceria dan tersenyum.<br />“udah yuk pulang, perpus uda mau tutup nih… “ lanjutku sambil memperlihatkan jam ditanganku pada mereka berdua.<br />Mereka setuju dan lupa dari rasa penasaran mereka tentang lamunanku tadi. Akhirnya kita pun kembali ke rumah masing-masing.<br /><br /><br />Lelahku slalu memandangmu<br />Namun ku hanya bisa tersenyum<br />Lelah ku slalu menunggumu<br />Tiada satu kata untukku<br />Semua yang terasa bahagiakanku<br />Mungkin kau yang bisa sejukkan aku selamanya….<br /><br />Ku dengar lirik after pada saluran radio UG, “Jadi teringat Ridwan, sedang apa ya dia??” pikirku. “Ridwan apa kamu tahu jika aku tersiksa selama 2 minggu ini karena ulahmu, mengapa kau berhenti saat aku mulai merasakannya, merasakan sesuatu yang tak jelas, yang menumbuhkan tanda tanya besar dalam diriku”. Aku mengeluh sambil mengingat sesuatu.<br /><br />Ungkapkanlah semua isi dihatimu bila kau ingikan aku<br />Katakanlah segera jangan terlalu lama<br />Karena ku butuh cinta….<br /><br />Mungkinkah aku terus menunggumu, atau sebaiknya aku yang memulainya duluan…<br />Tapi bagaimana jika rasamu atau rasaku ternyata berbeda…<br />Atau apa yang harus aku lakukan jika rasa ini benar…<br />Ridwan… aku ingin penjelasan darimu, aku ingin kita berjalan seharian sambil mengutarakan apa yang terjadi sebenarnya… selama 2 minggu ini….<br />Tidak inginkah kamu berhenti menyiksa hatiku… tidak inginkah kamu tahu hatiku….<br />Apa kamu sudah bosan karena aku tak pernah menyapa dan mengobrol dengan dirimu saat aku di depanmu, di sebelahmu atau di belakangmu..<br />Ridwan… apa sebenarnya yang kamu cari… dan yang kamu tunggu dari aku.<br />Dan apa sebenarnya yang aku rasakan ini, hanya sebuah simpati atau perasaan kagum saja… <br />Rasa penasaran apa ini…<br /><br /><br />“Dir, temani aku nunggu Nallya ya di BPR (Bawah Pohon Rindang/ tempat duduk untuk ngumpul atau janjian) sebelum kelas masuk” Sapa Vira saat kita bertemu di Gerbang Kampus.<br />“Ok, sob…” jawabku santai.<br />Tin…..tin…. suara klakson motor menyapa kami yang sedang duduk, tapi aku tak melihat dari mana asal suara itu karena novel yang aku baca sedang asik.<br />“Hai… Vir, ngapain di sini…?? G ke kelas??” teriak si pengendara motor yang sedang menghampiri kami. Aku tetap tak berharap ingin tahu siapa orang itu.<br />“lagi nunggu Nallya nih, kamu sendiri kenapa g cepat-cepat parkir tuh motor kan tinggal 5 menit lagi kita masuk lho..” balas Vira dengan teriak juga.<br />“Ssstttttt….. g pake teriak g bisa apa kalian!!!” protes ku sambil memegang kuping dan tersadar ketika pegendara motor itu sudah ada di hadapan kita berdua.<br />“be……ri….sik……tau” lanjut ku dengan gugup saat pengendara motor itu membuka helm yang menutupi kepalanya tadi. Aduh kenapa aku jadi grogi gini, kacau nih…, “lebih baik aku beli air minum dulu ah” pikirku dalam hati.<br />“Vir, aku beli aqua dulu ya ke depan… haus ni, ok..” ungkapku sambil berdiri.<br />“ye…. Sini dulu lah, kenalin Wan ni Dira teman sekelas kita” Vira memegang tangan ku dan mengarahkanya pada pengendara itu untuk berkenalan.<br />“Ridwan….” Sapa pengendara itu membalas jabatan tanganku.<br />“sial ni Vira, uda kenal tw masa 2 minggu baru kenalan sekarang sih, bikin malu aja deh….” gerutuku dalam hati.<br />“Sal….di….ra….” balas ku dengan grogi. Ya Allah mimpi apa aku semalam, kenapa aku mesti grogi gini kan malu. Padahal sudah 2 minggu ini aku maenantikan saat seperti ini hehehe…… <br />“aku beli minum dulu ya… uda haus banget nih…. Kalian mw nitip g???” tawar ku pada mereka.<br />“iya aku mw satu gelas ya” jawab Ridwan dingin.<br />“baiklah klo gitu…” jawabku sambil melangkah menjauhi mereka.<br />Lalu aku menoleh ke arah Vira dan berkata “O iy Vir, tunggu aku ya” pinta ku pada Vira.<br />Huh…. Bodohnya aku, kenapa aku mesti grogi sih… kenapa juga aku mesti menghindar dengan alasan beli minum, padahal kan ini lagi gerimis… huft…..<br />Saat aku kembali dari membeli minuman ternyata Ridwan sudah tidak ada, yang terlihat hanya Vira dan Nallya.<br />“nih minumnya….” Entah kenapa aku menawarkan minum pada mereka dengan rasa kecewa yang muncul tiba-tiba.<br />“kenapa kamu Dir?? Eh….punya Ridwan kamu bawa aja dulu, dia lagi parkir motor nanti ksi di kelas aja katanya”. Vira menjelaskan.<br />Hah….. apa-apa-an dia, masa aku harus kasi nih minuman sama dia sih… ah lebih baik aku alasan aja ke toilet, jadi biar Vira yang kasi deh hehehe…<br /><br /><br />Saat mata kuliah terakhir dosen masuk kelas hanya 30 menit, ya sekedar perkenalan saja. Jadi kita pulang cepat deh. Wow senangnya….. bisa lansung meluncur ke 21 nih sama Vira & Nallya dan pastinya tidak jadi pulang malam deh.<br />Setelah kelas bubar aku dan yang lain langsung keluar dan menuruni tangga.<br />“hai… vir jadi g kita nonton nih??” tanya ku pada Vira.<br />“sorry…. Dir aku g bisa nemenin kamu nonton nih, coz ada urusan sama pacar ku nih”. Jawab Vira.<br />“Oooo…. Ya uda g apa-apa kok, kamu Nallya gimana??” tanyaku pada Nallya.<br />“Hmmm….aku bisa sih tapi….” Jawabnya ragu.<br />“tapi aku mw mengantar mamaku dulu ke acara arisan keluarga nih” lanjutnya.<br />“hah…?? Yauda kalau begitu lain kali saja kita nontonnya deh, sebaiknya aku pulang aja melepas rasa kangenku sama mama, hehehe” ungkapku.<br />“beneran nih g apa Dir?? Mw diantar sampe depan g??”. tanya Vira dan Nallya bersamaan.<br />“beneran g apa-apa kok, tenang aja lah…. No problem, uda g usah diantar nanti kalian telat loh sama janjinya”.balasku.<br />“Ya uda deh kalau gitu… Bye..” Vira mengakhirinya.<br />Tapi entah kenapa tiba-tiba Vira berkata pada seseorang di belakang kami.<br />“Hey…. Kita titip Dira ya sama kamu, temenin dia jalan ke depan dan anterin sampai dia bener-bener naik angkutan ya….” Ucap Vira pada orang itu.<br />Aku bingung dan penasaran siapa sih orang itu, dan akhirnya akupun menoleh ke belakang dan tiba-tiba aku seperti tidak kuat untuk berjalan, detak jantungku bergetar cepat. Kenapa Viraaaaaa…….. kenapa harus RIDWAN lagi sih… ini menyebalkan….<br />Ku lihat Ridwan tersenyum dan membalas ucapan Vira “Oke Vir”.<br />“Ayo Dir, bareng ke depan…” suara Ridwan menegurku dingin dan cuek.<br />“Hati-hati ya Dir, dah….” Nallya berkata padaku.<br />“Bye…. Bye…” Vira melanjutkan.<br />“Bye… juga” jawabku dingin.<br />Akhirnya aku dan Ridwan jalan ke depan menuju gerbang tapi tiba-tiba dia menyuruhku berhenti dan bertanya padaku.<br />“Dira… rumah kamu dimana??? aku antar y??” tanyanya mengagetkan aku.<br />“…………..” bingung mw jawab apa.<br />“Dir, gimana??” tanyanya lagi.<br />“hah…?? Apa??? Kenapa?? Maaf aku g dengar nih??”dengan bingung aku menjawab seadanya (pastinya jawaban g jelas).<br />“yah dia tanya balik, ya uda kamu tunggu sini ya. Aku ambil motor dulu.” Jelasnya dengan pelan karena aku masih diam. Refleks ku pegang tangannya dan berkata “ja…. Ja…ngan……………..” hanya ini yang keluar dari bibirku.<br />“uda tenang aja, aku g akan lama kok ambilnya, Cuma 3 menit, atau kamu ikut ke parkiran ambil motor”. Jawabnya sambil senyum dan melepas tanganku lembut.<br />Aduh….ada apa sama aku sih… kenapa mesti gugup, ahhhhhhhh….. gimana nih, kalau aku ikut nanti dia piker aku penakut lagi, kalau aku langsung pulang saja nanti dia berpikiran yang bukan-bukan lagi. Kalau aku pulang sama dia nanti dia repot lagi, kan rumahku jauh. Apa aku alasan saja ya mamaku menjemputku. Tapi kasian nanti dia gimana.. huft…..<br />Tin…tin…. Sebuah motor berhenti disampingku, Ridwan menawarkan helm dan memintaku segera naik dibelakangnya. <br />“pegang aku erat-erat ya” katanya sambil menarik kedua tanganku untuk melingkar di pinggangnya.<br />“……………….” Kacauuuuuuuu.<br /><br /><br />Setelah hari itu aku selalu menghindar jika ada Ridwan. Berjuta alasan aku keluarkan pada Nallya dan Vira untuk dapat menjauh dari Ridwan.<br />Hingga akhirnya Ridwan meneleponku dengan alasan meminta jawaban tugas buat besok.<br /> “Hallo…. Assalammu ‘alaikum”<br /> “Wa’alaikum salam”<br /> “Apa benar ini nomernya Saldira”<br />“Iya benar… maaf ini dengan siapa ya…??”<br />(sepertinya aku kenal nih suara, apa iya dia…??? Tapi mana mungkin dia kan g tahu nomor aku, lagian ngapain juga telepon aku)<br />“Ini aku Ridwan, Dir….masa g kenal sih sama suaraku hehe”<br />“hehe Ridwan toh.. ada pa??? tumben kamu telepon nih” <br />(hah… bener ini Ridwan???? Gilaaa…. ni cowok tahu aja sih nomer hp orang, kalau begini caranya aku harus bersikap pura-pura g tahu dengan dingin aja deh hehehe, semoga sukses)<br />“g ada apa-apa kok, Cuma mw tanya tugas buat besok saja nih, kamu uda belum Dir.. aku mw nyamain gitu”<br />“????, bentar ya aku ambi dulu bukunya”<br />(tumben nanya tugas sama aku, padahal kalau di kelas cueknya minta ampun deh ni cowok… )<br />“Oke deh”<br />Aku berlari ke kamar dengan cepat sampai menabrak tembok yang aku pikir itu pintu kamarku. Setelah menemukan yang aku cari aku langsung melanjutkan teleponku tadi.<br /> “Halo…. Ridwan apa masi di sana??”<br />“Iy masih gimana kamu uda?? Eh ngomong-ngomong aku ganggu g nih Dir??”<br />“????? Hmmmm…. G kok, tenang aja aku lagi g ada kerjaan“<br /><br />Pembicaraan ditelepon pun berlangsung lama karena dia banyak bertanya dan minta dijelaskan masalah tugas. Walau kadang-kadang dia bertanya yang membingungkan aku tiba-tiba. Seperti…<br /> “ Dir, besok ke kampus yuk??”<br />(what???? Ke kampus??? G salah ni anak, kan g ada kuliah gitu besok, apa dia lupa jadwal y…???)<br /> “ngapain??? Kan g ada kuliah??”<br />“uda jawab aja mau apa tidak itu uda cukup, jangan pake nanya deh”<br />(wah enak aja ni anak, tapi aku penasaran mw ngapain ya uda deh ikut aja, lagian di rumah juga g ada kerjaan besok)<br /> “oke deh… besok aku ke kampus tapi jam berapa??”<br /> “besok aku jemput kamu di rumah”<br /> “……………??????”<br />(aduh jadi g enak pake dijemput, ada apa y kira-kira besok di kampus?? Paling juga banyak mahasiswa yang bolak-balik g jelas, atau bawa buku tebal atau yang dandan sok jadi mirip dosen hehe)<br />“ya udah sekarang istirahat deh kamu uda malam nih…… jangan lupa besok aku jemput kamu di rumah, jadi jangan bangun siang ya… aku malas nunggu”<br />(uh…. Dasar jelek ni orang, siapa dia berani ngatur begitu, salah sendiri mau jemput, aku aja g minta dia jemput, seharusnya sesuka perutku dong aku mau bangun jam berapa dan berangkat jam berapa, huft… kenapa juga aku mesti bilang dateng ke kampus besok y, SALAH BESAR SEKALI) <br />“hei….yang minta ditunggu gitu, o y ingat ya aku g minta dijemput jelek”<br />“iya…..iya…. hehehe, ya uda tunggu aku besok ya say, bye….bye..” <br />“say…say… sayur apa memangnya….? Iy bye juga deh…” aku mengakhiri dengan sedikit kesal.<br />(berani sekali dia…..!!!! pertama ngatur aku sekarang bilang “say”, bener-bener cowok yang aneh…… gayanya aja so’ cuek, so’ cool padahal LEBAY ABIZZZZZZ, hahahahahaha)<br />Tut……tut……tut……tut…… telepon pun berakhir.<br /><br /><br /><br />Paginya ternyata Ridwan benar-benar menjemput aku dan aku baru sadar kalau hari ini adalah hari minggu. Karena aku bingung dan malu jadi aku ikut aja lah dia ke kampus, hari minggu paling juga g ada apa-apa di kampus, biar dia yang malu salah sendiri ngajak hari libur hehehe…<br /><br />Tapi ternyata apa yang aku pikirkan salah semua, di hari minggu kampus ternyata rame… g sepi seperti dugaanku. Aduh jadi malu dalam hati nih hehe…<br /><br />“Ridwan ada acara apa sih di kampus kok rame banget…??? Padahal kan hari minggu” tanyaku penasaran.<br />“makanya… non… ke kampus tiap hari..!!! hahahaha” ledek Ridwan.<br />(aku cuma senyum menahan malu)<br />“Di Kampus kita ini kalau hari minggu rameee karena banyak kegiatan mahasiswa, tuh liat di depan pos satpam banyak yang sedang latihan wushu, di sebelah Gedung 4 juga banyak anak BEM yang lagi berdiskusi buat kegiatan sosial, tuh anak-anak yang pake kemeja itu pada praktikum kebanyakan dari mereka itu orang-orang yang sudah bisa mencari uang sendiri alias uda kerja, trus satu lagi di sana (sambil menunjuk ke depan gerbang)anak-anak jalanan atau pengemis menjadikan kampus ini sebagai tempat latihan mereka yah…. Siapa tahu mereka bisa jadi pemain band atau seniman terkenal hehehe” jelasnya padaku.<br />“Ooooo….. begitu, tapi yang terakhir tuh kamu menyindir mereka ya hahahahaha” <br />“hahahahahaha, habis kamu itu masa kampus sendiri g tahu…”<br />“iya deh…… yang tahu, hihihi” <br />Kita berduapun bergabung dengan para anak jalanan yang lagi nyanyi di depan kampus. Dan tak ku sangka seorang Ridwan yang cuek menirutku itu ternyata bisa cepat bergabung dengan anak-anak ini, dan kita pun bercanda bersama dan makan bersama mereka, sampai akhirnya Ridwan dan anak-anak ini menyanyikan lagu khusus untukku. Oh……… harus malu atau senang aku saat ini hehehe…<br />Bila ada di dekatmu<br />Detak darahku mengencang<br />Pesona indah dirimu<br />Buatku mabuk kepayang<br />Jalan panjang yang kita lalui<br />bukanlah sebatas mimpi<br />Baru kini ku merasakan jatuh cinta sesungguhnya<br />Kau membuat jantung berdebar<br />Tubuhku bergetar… saat dengar bisikanmu<br />Kasih… seyummu selalu di hati<br />Sabarlah menanti ku kan bawa kau pergi<br /><br />Cerita cinta para pujangga tak seindah kisah kita<br />Dan tak kan ada yang bisa merangkainya dalam kata-kata<br />Kau membuat jantung berdebar<br />Tubuhku bergetar… saat dengar bisikanmu<br />Kasih… seyummu selalu di hati<br />Sabarlah menanti ku kan bawa kau pergi<br />Mereka menyanyikan lagu milik Goliath, Oh…tidak… apa arti sebenarnya lagu ini y, hehe…. Apa benar untuk aku, mereka buat aku salah tingkah nih huhuhuhuhu<br /><br />hmmm…. Ridwan karena sikap dinginmu itu aku mulai simpati padamu dan dengan sikap yang cuek kamu mengajakku mengenal kampus.<br />Kamu mengajarkan padaku untuk peduli pada sekitar, menikmati apa yang ada dan terjadi di hadapan kita tidak hanya sekedar menjalankannya saja.<br />Ridwan… Aku benar-benar menikmati rasa ini, terima kasih Tuhan…… dan terima kasih Ridwan…<br />Saat aku melamun dan merangkai kata dalam hati, tiba-tiba Ridwan sudah ada di hadapanku… dan memegang tanganku… Oooohhh…. Tidak kenapa aku gugup…… ada apa y???<br />“Dir…… dari awal perkuliahan aku merasa….” Uncapannya terhenti dan mendadak matanya menatap tajam dan tanpa senyum ke arahku.<br />“Hmmm???? Serius sekali kamu, ada apa?? Uda cerita aja…” tanyaku dengan bingung.<br />“aku merasa ada yang membuatku penasaran dengan dirimu, karena aku bingung dengan perasaanku itu akupun bersikap dingin dan cuek atau se-enaknya sama kamu…. Hmmm… maaf y……” Ridwan mengungkapkan isi hatinya dengan jujur.<br />“iya tenang aja aku tahu kok kalau itu, hehe…… ya uda lah ngapain juga dibahas. Yang penting kita sekarang uda jalan berdua bagiku g ada masalah kok hihhi…” dengan bingung aku menghiburnya.<br /> “bukan itu Dir yang ingin aku dengar dari kamu,,,” ucapnya.<br /> “…………………” (aku bingung).<br />“aku akan tenang jika kamu benar-benar memiliki rasa yang sama denganku, karena aku suka sama kamu, maaf kalau aku menyiksa perasaanmu mungkin” lanjutnya sambil mengusap kepalaku dengan tangannya.<br />“hufthhhhh…… kamu benar, itulah yang aku tunggu selama ini. Dan ternyata penantianku tidak sia-sia, hehehe”<br />“jadi…… sekarang kita berdua…” pertanyaanya berhenti karena terpotong olehku…<br />“Ssssttttt…… kita jalanin aja, biar mengalir seperti air. Kita nikmatin saja yang terjadi, ini akan lebih menyenangkan. Makasih kamu jujur dan telah mengajari aku akan sesuatu Ridwan”<br />“Hmmmmmm…… baiklah Dir, aku senang sekali rasanya. Tidak salah aku memilihmu hehehehe” ungkapnya.<br />“memilih aku buat apa…??? Hayo….??? Hehe” tanyaku sambil bergurau.<br />“memilih kamu untuk aku ajak jalan ke kampus hari minggu ini, hahahahahaha” ungkapnya lagi.<br /> “huuuu…… dasar, kirain buat apa???” gerutuku.<br />“ye…… kesal dia, ya uda aku buat SALDIRA MULDISTY MENJADI PACARKU…… SEMOGA KITA BERDUA LANGGENG SAMPAI KAKEK NENEK YA…. wkwkwkwkwkwk….” Teriaknya dengan kencang.<br /> “ah malu tau hahahahaha, RIDWAN Jeleeeeeeekekkekkkkkk” <br /><br />“Cie………… selamat ya kak……” anak-anak tadinya bernyanyi kini mengantri mengucapkan selamat…<br />“Smoga cepat punya cucu y” canda mereka <br />“hahahahaha” kita semua tertawa bersama……<br /><br /><br />Hmmm… ternyata kampus itu berjuta ceritanya, tidak hanya cerita tentang mahasiswa yang selalu belajar untuk dapat gelar sarjana saja. Tapi juga tempat menghibur diri. Banyak kehidupan di dalamnya. Tidak hanya anak-anak yang mondar-mandir membawa buku tebal, membawa laptop, punya mobil keren, pakai drugs dan lain-lain. Tetapi juga ada kegiatan seperti wishu, kumpulan anak-anak yang aktif dengan organisasi kemahsiswaan, mahasiswa yang peduli dengan lingkungan sekitarnya seperti RIDWAN yang bermain, bercanda dan makan bareng anak jalanan… <br />Pokoknya tidak hanya seputar perkuliahan yang jadi bahan perbincangan, tapi juga seputar cinta, kerja-an, sahabat, musisi jalanan…… huh….. Dan sepandai-pandainya kita bergaul dengan orang, maka akan banyak manfaat yang kita dapatkan. Dan yang pasti banyak peristiwa yang bisa kita jadikan kenangan dan cerita buat anak-cucu kita nanti hehehe. Mama…… aku sudah membuktikan kalau perkataan mama itu tidak benar, karena di kampus ini aku tidak merasa sendiri, aku merasa seperti SMA sampai-sampai aku berpikir “ternyata masa indah itu bukan saat SMA melainkan saat KULIAH” hehehe. Aku punya teman, sahabat, dan kekasih yang setia membantu dan menghiburku. Terima kasih Mama, karena ucapan mamalah aku menjadi penuh semangat memilih melanjutkan Kuliah di Gunadarma. Dan terima kasih Kalian yang sudah membuat hidupku di kampus jadi lebih bermakna y… terutama Vira, Nallya dan yang penting Ridwan. Semoga hubungan kita benar-benar sampai kakek-nenek y hehehe………<br />Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-38111907453123699872010-08-28T05:27:00.000-07:002012-10-05T07:06:57.314-07:00Perasaan takut pasti dimiliki setiap orang. Tapi takut seperti apa yang dirasakannya, yang membedakan. Saat aku masi kecil aku masi belum punya rasa takut yang begitu besar, yaitu takut kehilangan sesuatu yang berharga bagiku. Karena aku masi belum mengerti apa yang berharga sebenarnya...<br />Semakin aku mengenal dunia, aku mulai merasakan apa yang berharga itu. Kata berharga adalah sesuatu yang benar-benar berarti buat aku dan hidupku, sesuatu yang menempati ruang tersendiri di hati ini, sesuatu yang terasa sakit jika tak tersampaikan maksudku.<br />Namun saat aku tahu itu berharga, aku membuat sedikit permainan. Permainan yang melukai mereka disekitar aku. Permainan yang aku sendiri g tahu gimana menyelesaikannya.<br />Aku yang tak pernah ingin tahu mereka. Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-13201148438453227172010-06-20T13:55:00.001-07:002010-06-20T13:56:14.760-07:00strategi bisnis<meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5Cibet%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="themeData" href="file:///C:%5CDOCUME%7E1%5Cibet%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><link rel="colorSchemeMapping" href="file:///C:%5CDOCUME%7E1%5Cibet%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml"><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> 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{page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p style="text-align: center;" align="center"><span style="font-family: Algerian; color: blue;">Strategi bisnis arti pesaing dalam manajemen bisnis dan strategi bisnis<o:p></o:p></span></p> <p><span style="font-family: "Comic Sans MS"; color: blue;"><o:p> </o:p></span></p> <p><span style="font-family: "Comic Sans MS"; color: blue;">Saat ini hanya ada 2 produsen prosesor yang “terdengar” di dunia ini, Intel Corp dan AMD yang secara mati-matian bersaing dengan <a href="http://ipan.web.id/category/bisnis/">strategi bisnis</a> terobosannya. Secara umum penguasaan pasar masih dipegang Intel, namun disisi lain AMD juga memiliki kelompok segmen yang sangat fanatis, karena performa yang tinggi namun harga yang sedikit lebih murah.<br />Seorang narasumber di bidang pengadaan komputer, pernah saya tanya apakah mungkin Intel menguasai pasar prosesor dengan model manajemen AMD, jawabnya “pasti bisa” bahkan mungkin membinasakan produsen AMD. Namun saya berpikir apakah kalo Intel membinasakan AMD, apa malah nanti Intel Corp tidak terbentur Hukum Anti MOnopoli di banyak negara terutama USA? Kalo ini terjadi <a href="http://ipan.web.id/category/bisnis" title="bisnis">strategi bisnis</a> jadi mentah kembali karena terbentur undang2.<o:p></o:p></span></p> <p><span id="more-24"></span><span style="font-family: "Comic Sans MS"; color: blue;">Sehingga AMD sebagai pesaing Intel tentunya tidak mungkin dibinasakan Intel, karena justru dengan adanya AMD memberikan jalan menuju penguasaan pasar prosesor, terutama saat ada proses tender atau seleksi walau tentunya hanya 2 perusahaan itulah yang selalu muncul dalam proses tenderisasi pengadaan prosesor di dunia ini, walaupun kita tau VIA juga mempunyai produk prosesor walau nyaris tidak terdengar, dan produknya tida sehebat AMD atau intel.<o:p></o:p></span></p> <p><span style="font-family: "Comic Sans MS"; color: blue;"><br />Hikmah dari kasus di atas bahwa secara strategic, makna pesaing dalam strategi bisnis adalah:<br />1. Sebagai partner dalam menguji prestasi internal organisasi<br />2. Sebagai pemacu peningkatan kinerja secara berkelanjutan<br />3. Sebagai pembanding output baik layanan dan produk<br />4. Sebagai alat uji pasar, kecuali pada pasar bersifat dominan dan monopoli<br />5. PEsaing dijadikan barometer dalam inovasi-inovasinya<br />6. Meningkatkan adrenalin jiwa bersaing secara individu dan teamwork<br />7. Pesaing adalah partner/sahabat terbaik pada wilayah anti monopoli<o:p></o:p></span></p> <p><span style="font-family: "Comic Sans MS"; color: blue;">Dalam <a href="http://ipan.web.id/category/bisnis" title="bisnis">strategi bisni</a>s, pesaing bisa diposisikan sebagai rival dan parner. Tergantung bagaiman pengaruh internalnya.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: right;" align="right"><i style=""><span style="font-family: "Comic Sans MS"; color: blue;">Sumber :<a href="http://ipan.web.id/strategi-bisnis-arti-pesaing-dalam-manajemen-bisnis-dan-strategi-bisnis/">http://ipan.web.id/strategi-bisnis-arti-pesaing-dalam-manajemen-bisnis-dan-strategi-bisnis/</a><o:p></o:p></span></i></p> Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-51070898022220371082010-06-20T13:49:00.000-07:002010-06-20T13:50:41.223-07:00strategi marketing<meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5Cibet%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link 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mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p style="text-align: center;" align="center"><span style="font-size: 14pt; font-family: "Berlin Sans FB","sans-serif"; color: blue;">Strategi marketing personal selling 5 penyebab utama penolakan membeli produk<o:p></o:p></span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;"><o:p> </o:p></span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;">personal selling adalah bagian dari <a href="http://ipan.web.id/category/marketing/" title="Strategi marketing"><span style="text-decoration: none;">Strategi marketing</span></a> perusahaan yang merupakan langkah konkret dalam membangun penjualan langsung dan bertujuan bertemu dengan masyarakat. Dalam kaitan ini sang sales atau pelaku marketing mempunyai kesempatan untuk secara langsung mengetahui sejauh mana produk atau layanan direspon secara cepat oleh masyarakat entah itu dalam bentuk penolakan atau persetujuan membeli.<o:p></o:p></span></p> <p style="text-align: justify;"><span id="more-386"></span><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;"><br /><a href="http://ipan.web.id/category/marketing/" title="strategi marketing"><span style="text-decoration: none;">Strategi marketing</span></a> yang perfect tentu sudah membekali tim yang secara langsung dalam proses <a href="http://ipan.web.id/strategi-marketing-personal-selling-sebagai-salah-satu-strategi-marketing-andalan-dan-pembangunan-image-di-masayarakat/" title="Personal selling"><span style="text-decoration: none;">personal selling</span></a> dengan antisipasi lapangan dan taktik membujuk yang relevan, sopan dan efektif. Namun masyarakat tetap saja boleh menolak, karena secara umum budaya, kemampuan dalam masyarakat mampu mempengaruhi keputusan<o:p></o:p></span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;">Di bawah ini ada 5 alasan utama kenapa masyarakat menolak produk atau layanan anda:<o:p></o:p></span></p> <p style="text-align: justify;"><strong><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;">1. Harga</span></strong><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;"><o:p></o:p></span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;">Harga merupakan faktor penting dalam pengambilan keputusan penolakan sebuah produk. Memang harga bisa dikompromi, secara umum kompromi ada 2, pertama kompromi teradap harga, wujudnya diskon, namun diskon bukanlah faktor utama pelangkap harga. Kedua pola pembayaran, kredit 1. Sd 3 kali atau 1.sd 3 bulan,merupakan bentuk toleransi terhadap harga, dan secara umum kredit 3 bulan dari sisi perusahaan mungkin tidak secara langsung mengurangi harga, namun secara perputaran uang sebenernya menambah beban efektitas perputaran modal, return of investment. Selain harga juga dipengaruhi oleh 4 faktor lainnya<o:p></o:p></span></p> <p style="text-align: justify;"><strong><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;">2. Loyalitas pada pemasok lama</span></strong><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;"><o:p></o:p></span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;">KEtika dalam proses penawaran yang bersifat <a href="http://ipan.web.id/strategi-marketing-personal-selling-sebagai-salah-satu-strategi-marketing-andalan-dan-pembangunan-image-di-masayarakat/" title="personal selling"><span style="text-decoration: none;">personal selling</span></a>, maka uji coba produk langsung merupakan langkah yang baik dalam strategi memarketing kanproduk. Karena masyarakat terkadang lebih nyaman dengan pemasok lama yang proses transaksi terbukti dalam sekian waktu. Loyalitas terhadap pemasok lama merupakan tantangan yang nyata saat ini, kecuali barang adalah benar-benara baru dan belum lama diketahui oleh masyarakat. Strategi lain dilapangan berikut kejutan, bahwa anda sebagai pemasok kedua tetap dapat memberikan layanan sebaik pemasok sebelumnya plus bonus yang ditambahkan, bonus tidak harus uang.<o:p></o:p></span></p> <p style="text-align: justify;"><strong><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;">3. Tak mampu membuat keputusan</span></strong><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;"><o:p></o:p></span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;">Sales yang paham betul akan kaedah-kaedah <a href="http://ipan.web.id/strategi-marketing-personal-selling-sebagai-salah-satu-strategi-marketing-andalan-dan-pembangunan-image-di-masayarakat/" title="PErsonal selling"><span style="text-decoration: none;">personal selling</span></a> sangat memahami bahwa ketika menawarkan kepada masyarakat sering terjadi penolakan sesaat karena tidak mampunya calon pelanggan untuk memutuskan, untuk itu jangan terlalu memaksa, dan ada kesan mengejar, cobalah dengan mencari tahu kemungkinan pelaung pertemuan kedua, ketiga baik dengan mengkoleksi no hp,email, alamat rumah dan sahabatnya.<o:p></o:p></span></p> <p style="text-align: justify;"><strong><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;">4. Faktor Produk yang kurang kompetitif</span></strong><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;"><o:p></o:p></span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;">Banyak produk yang ditawarkan ke masyarakat adalah produk inovasi yang hebat, namun bukan produk yang sesuai dengan keinginan masyarakat. Produk yang hebat adlah produk yang mampu bersaing saat ini dank an dating, kenapa karena tolak ukur kompetensi barang di era sekarang adalah pembuktian, visualisasi dan penjelasan teknis. Untuk itu jika produk anda masih baru atau belum popular, maka pahamilah kualifikaasi teknis dan speknya, agar dengan memahami 2 hal tersebut mampu jadi alas an untuk membujuk, selain dari fisik barang tersebut. Misal produk obat herbal, bahwa anda paham ganggang di Afrika adalah yang terbaik karena steril dan jauh dari pemukiman,sedang ganggang Indonesia kurang steril. Dari ruang kontroversi itu ketika anda menjual obat dari bahan ganggang,maka sales sudah mempunyai 2 senjata, dan kondisi akan berbeda jika hanya mengetahui bsatu hal yaitu bahwa ganggang Afrika adalah yang terbaik. Produk yang kurang kompetitif, bisa dikamuflase dengan faktor lain yang kompetitif walau itu sekedar informasi tambahan.<o:p></o:p></span></p> <p style="text-align: justify;"><strong><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;">5. Tidak menyukai perusahaan, sistem dan penjualnya</span></strong><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;"><o:p></o:p></span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;">Ketika sebuah perusahaan menerapkan strategi marketing dengan memproduksi susu yang berbeda-beda sampai 5 produk susu, maka ketika salah satu produk bermasalah dan terbukti membuat masyarakat resah maka kemungkinan 4 produk lainnya akan memancing respon dari masyarakat, dan bisa saja respon itu negative, takut memkonsumsi 4 lainnya.<o:p></o:p></span></p> <p style="text-align: justify;"><span style="font-size: 14pt; font-family: "Bodoni MT Condensed","serif"; color: blue;"><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align: right;" align="right"><i style=""><span style="font-size: 14pt; line-height: 115%; font-family: "Bodoni MT Condensed","serif"; color: blue;">Sumber :<a href="http://ipan.web.id/strategi-marketing-personal-selling-5-penyebab-utama-penolakan-membeli-produk/"><span style="text-decoration: none;">http://ipan.web.id/strategi-marketing-personal-selling-5-penyebab-utama-penolakan-membeli-produk/</span></a><o:p></o:p></span></i></p> Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-67347772144012880882010-06-20T13:37:00.000-07:002010-06-20T13:39:25.244-07:00ekonomi<meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5Cibet%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="themeData" href="file:///C:%5CDOCUME%7E1%5Cibet%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><link rel="colorSchemeMapping" 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mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p style="text-align: right;" class="MsoNormal"><img style="width: 173px; height: 185px;" src="http://www.detikfinance.com/images/content/2010/06/20/4/urea1-dalam.jpg" vspace="0" border="0" hspace="0"></p><p class="MsoNormal"><span class="judul"><span style="font-size: 14pt; line-height: 115%; font-family: "Comic Sans MS"; color: blue;"><o:p></o:p></span></span></p><p class="MsoNormal" style="text-align: center;" align="center"><span class="judul"><span style="font-family: Algerian; color: blue;">Belum Bisa Ekspor, Pupuk Kaltim Rugi Rp 50 M per Bulan<o:p></o:p></span></span></p> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-family: Algerian; color: blue;"><o:p> </o:p></span></p> <p class="MsoNormal"><strong><span style="font-family: "Comic Sans MS"; color: blue;">Nurseffi Dwi Wahyuni</span></strong><span class="reporter"><span style="font-family: "Comic Sans MS"; color: blue;"> - detikFinance</span></span><strong><span style="font-family: "Comic Sans MS"; color: blue;"><o:p></o:p></span></strong></p> <p class="MsoNormal"><strong><span style="font-family: "Comic Sans MS"; color: blue;">Jakarta</span></strong><span style="font-family: "Comic Sans MS"; color: blue;"> - PT Pupuk Kalimantan Timur (PKT) harus menelan kerugian Rp 50 miliar per bulan karena menumpuknya stok pupuk urea di gudang miliknya. Untuk itu, perseroan berharap agar pemerintah segera merestui PKT untuk mengekspor pupuk tersebut.<br /><br />Direktur Utama PKT, Hidayat Nyakman, mengakui saat ini perseroan memang memiliki kelebihan stok hingga 520 ribu ton di gudang. Kondisi ini akan terus meningkat dalam satu sampai dua bulan ke depan karena perseroan masih terus melakukan kegiatan produksi.<br /><br />"Kalau terus menumpuk nanti pupuknya bisa keras, belum ada yang hilang, belum biaya gudang. Sekarang ini setiap bulannya kami merugi Rp 50 miliar. Jadi, kami harap izin ekspor ini segera diberikan," kata Hidayat saat berbincang dengan <strong><span style="font-family: "Comic Sans MS";">detikFinance</span></strong>, Minggu (20/6/2010).<br /><br />Hidayat menyatakan, beberapa bulan lalu perseroan memang telah mengajukan permohonan ekspor pupuk urea sebanyak 400 ribu ton. Namun, hingga kini izin itu belum juga keluar.<br /><br />"Itu masih diurus. Sekarang sudah di Kantor Menko Perekonomian," jelasnya.<br /><br />Ditambahkannya, jika izin telah dikeluarkan maka perseroan segera menggelar tender ekspor pupuk, yang akan diikuti oleh para <em><span style="font-family: "Comic Sans MS";">trader </span></em>(perusahaan dagang). Nantinya pemenang tender akan menjual pupuk tersebut ke India, Pakistan dan Vietnam.<br /><br />"Mudah-mudahan semester-II tahun ini, ekspor sudah bisa kami lakukan," paparnya.<br /><br /><b>(epi/wep)</b></span><b><span style="font-size: 13pt; line-height: 115%; font-family: "Comic Sans MS"; color: blue;"><o:p></o:p></span></b></p> <p class="MsoNormal" style="text-align: right;" align="right"><b><span style="font-size: 13pt; line-height: 115%; font-family: "Comic Sans MS"; color: blue;">Sumber : <strong><i><u><span style="font-family: "Comic Sans MS";">http://m.detik.com</span></u></i></strong></span></b><span style="font-size: 13pt; line-height: 115%; font-family: "Comic Sans MS"; color: blue;"><o:p></o:p></span></p> Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-91655402985384850792010-06-20T08:36:00.001-07:002010-06-20T08:36:46.699-07:00LIKUIDASI<span style="font-weight: bold;"><br />A. Pengertian Likuidasi</span><br /><br />Likuidasi yaitu proses penjualan aktiva non-kas dari persekutuan karena perusahaan persekutuan sudah tidak memungkinkan untuk melunasi kewajiban jangka pendek maupun jangka panjangnya dan operasional perusahaan juga sudah tidak menguntungkan<br /><br /><span style="font-weight: bold;">B. Tujuan likuidasi</span><br /><br />• Mengkonversi aktiva perusahaan menjadi uang tunai dengan kerugian minimum dari realisasi aktiva.<br />• Untuk menyelesaikan kewajiban yang sah dari persekutuan.<br />• Untuk membagikan uang tunai dan tunai dan aktiva lain yang tidak dapat dicairkan kepada masing-masing sekutu dengan cara yang adil.<br /><br />Tujuan fungsi akuntansi yang terkait dengan likuidasi adalah untuk menyajikan informasi yang memadai agar aktiva dapat dibagikan secara adil kepada kreditor dan sekutu dengan memperhatikan perundang-undangan yang berlaku. Dengan demikian terjadi pergeseran dari pengukuran rugi laba periodic menjadi penentuan realisasi keuntungan dan kerugian.Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-42037734091601215852010-06-20T08:35:00.000-07:002010-06-20T08:36:01.881-07:00AKUISISI<span style="font-weight: bold;"><br />Akuisisi </span>adalah pengambil-alihan (takeover) sebuah perusahaan dengan membeli saham atau aset perusahaan tersebut, perusahaan yang dibeli tetap ada. (<span style="font-weight: bold;">Brealey, Myers, & Marcus, 1999, p.598</span>).<br /><br /><br /><span class="fullpost"><span style="font-weight: bold;">Kelebihan dan Kekurangan Akuisisi</span></span><br /><br /><span class="fullpost"><span style="font-weight: bold;">Kelebihan Akuisisi</span></span><br /><span class="fullpost">Keuntungan-keuntungan akuisisi saham dan akuisisi aset adalah sebagai berikut:</span><br /><span class="fullpost">a. Akuisisi Saham tidak memerlukan rapat pemegang saham dan suara pemegang saham sehingga jika pemegang saham tidak menyukai tawaran Bidding firm, mereka dapat menahan sahamnya dan tidak menjual kepada pihak Bidding firm.</span><br /><span class="fullpost">b. Dalam Akusisi Saham, perusahaan yang membeli dapat berurusan langsung dengan pemegang saham perusahaan yang dibeli dengan melakukan tender offer sehingga tidak diperlukan persetujuan manajemen perusahaan.</span><br /><span class="fullpost">c. Karena tidak memerlukan persetujuan manajemen dan komisaris perusahaan, akuisisi saham dapat digunakan untuk pengambilalihan perusahaan yang tidak bersahabat (hostile takeover).</span><br /><span class="fullpost">d. Akuisisi Aset memerlukan suara pemegang saham tetapi tidak memerlukan mayoritas suara pemegang saham seperti pada akuisisi saham sehingga tidak ada halangan bagi pemegang saham minoritas jika mereka tidak menyetujui akuisisi (<span style="font-weight: bold;">Harianto dan Sudomo, 2001, p.643-644</span>).</span><br /><span class="fullpost"></span><br /><span class="fullpost"><span style="font-weight: bold;">Kekurangan Akuisisi</span></span><br /><span class="fullpost">Kerugian-kerugian akuisisi saham dan akuisisi aset sebagai berikut :</span><br /><span class="fullpost">a. Jika cukup banyak pemegang saham minoritas yang tidak menyetujui pengambilalihan tersebut, maka akuisisi akan batal. Pada umumnya anggaran dasar perusahaan menentukan paling sedikit dua per tiga (sekitar 67%) suara setuju pada akuisisi agar akuisisi terjadi.</span><br /><span class="fullpost">b. Apabila perusahaan mengambil alih seluruh saham yang dibeli maka terjadi merger.</span><br /><span class="fullpost">c. Pada dasarnya pembelian setiap aset dalam akuisisi aset harus secara hukum dibalik nama sehingga menimbulkan biaya legal yang tinggi. (<span style="font-weight: bold;">Harianto dan Sudomo, 2001, p.643</span>)</span>Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-20880960253616179362010-06-20T08:34:00.001-07:002010-06-20T08:34:57.561-07:00MERGER<span style="font-weight: bold;"><br />Merger</span> adalah proses difusi dua perseroan dengan salah satu diantaranya tetap berdiri dengan nama perseroannya sementara yang lain lenyap dengan segala nama dan kekayaannya dimasukan dalam perseroan yang tetap berdiri tersebut.<br /><br /><span style="font-weight: bold;">Merger terbagi menjadi tiga, yaitu:</span><br /><br />* Merger horizontal, adalah merger yang dilakukan oleh usaha sejenis (usahanya sama), misalnya merger antara dua perusahaan roti, perusahaan sepatu.<br /><br />* Merger vertikal, adalah merger yang terjadi antara perusahaan-perusahaan yang saling berhubungan, misalnya dalam alur produksi yang berurutan. Contohnya: perusahaan pemintalan benang merger dengan perusahaan kain, perusahaan ban merger dengan perusahaan mobil.<br /><br />* Konglomerat ialah merger antara berbagai perusahaan yang menghasilkan berbagai produk yang berbeda-beda dan tidak ada kaitannya, misalnya perusahaan sepatu merger dengan perusahaan elektronik atau perusahaan mobil merger dengan perusahaan makanan. Tujuan utama konglomerat ialah untuk mencapai pertumbuhan Badan Usaha dengan cepat dan mendapatkan hasil yang lebih baik. Caranya ialah dengan saling bertukar saham antara kedua perusahaan yang disatukan.Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-90951141806996034572010-04-21T04:42:00.003-07:002010-04-21T05:12:19.474-07:00Apple Inc.<span style="font-size:100%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfRcBwsxNCrUOAKGBeifoCw3ocnQ0kmn75cHXOhLzQUnUFGYKZaeMYT93Wy4pAzBJlsjqPjyftxZCTwTq0cI29Pmly-O0NAZNCrmRv9Zwya_BcwrQupLax8Q4flKfgkP5a8gfFRUuFrh0/s1600/apple2.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 107px; height: 119px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfRcBwsxNCrUOAKGBeifoCw3ocnQ0kmn75cHXOhLzQUnUFGYKZaeMYT93Wy4pAzBJlsjqPjyftxZCTwTq0cI29Pmly-O0NAZNCrmRv9Zwya_BcwrQupLax8Q4flKfgkP5a8gfFRUuFrh0/s200/apple2.jpg" alt="" id="BLOGGER_PHOTO_ID_5462559397574911762" border="0" /></a></span><span style="font-size:100%;">
<br /></span><div style="text-align: justify;"><div style="text-align: justify;"><span style="font-size:100%;"><span style="font-family:times new roman;"><span style="font-weight: bold;">Visi </span> => Apple harus ada di setiap meja</span>
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style="font-size:100%;">membawa pengalaman komputasi pribadi yang terbaik untuk mahasiswa, pendidik, profesional kreatif dan konsumen di seluruh dunia melalui perangkat keras yang inovatif, perangkat lunak dan persembahan internet.</span></span></span></span><meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CADVANCE%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:relyonvml/> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><link rel="themeData" href="file:///C:%5CDOCUME%7E1%5CADVANCE%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><link rel="colorSchemeMapping" href="file:///C:%5CDOCUME%7E1%5CADVANCE%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml"><!--[if gte mso 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<br /><span style="font-family:times new roman;">Pasar yang dibidik</span></span><span style="font-size:100%;"> <span style="font-family:times new roman;">Apple inc antara lain kalangan pelajar, pekerja, pemerintahan, serta masyarakat internasional.</span></span></div><style> <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:1; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:variable; mso-font-signature:0 0 0 0 0 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1610611985 1073750139 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; 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<br /><span style="font-family:times new roman;">Strategi pemasaran</span></span><span style="font-family:times new roman;"> produk Apple bermacam – macam. Ada yang secara langsung kepada konsumen ( Mac dan ipod ) dan ada pula yang melalui makelar yaitu dengan cara bundling dengan beberapa operator selular ( iphone 3G dan iphone 3GS ).
<br />
<br /></span><span style="font-weight: bold;font-family:times new roman;" >Nilai Perusahaan</span>
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mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--><span style=";font-family:times new roman;font-size:100%;" ><strong style="font-weight: normal;"><span style="line-height: 115%;">1. Strategi Arah Korporasi</span></strong>
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mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--><span style=";font-family:times new roman;font-size:100%;" ><strong style="font-weight: normal;"><span style="line-height: 115%;">2. Berkelas dan Ekskusif</span></strong>
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mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--><span style=";font-family:times new roman;font-size:100%;" ><strong style="font-weight: normal;"><span style="line-height: 115%;">3. Membangun Loyalitas</span></strong>
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mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--><span style=";font-family:times new roman;font-size:100%;" ><strong style="font-weight: normal;"><span style="line-height: 115%;">4. Mengikat Konsumen</span></strong><span style="font-size:100%;"><strong style="font-weight: normal;"><span style="line-height: 115%;"><span style="line-height: 115%;font-size:100%;" ><span style="font-size:100%;"><span class="longtext"><span style="line-height: 115%; background: none repeat scroll 0% 0% white;font-size:11pt;" ><span style="font-size:100%;"><span style="font-size:100%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGfE9WLueMkhVFgtfFR2RrSSt4BO9_8Pi1ZRB08sEAcTlBrDuXJHlM0ZVaRZBtroQU9b0enw5Nwj3i3ymmPQfMAuKRIyzItb2M9CXS38LwjFz7D6JCxD9Q1jUd7vU1LNsSWyA4gnxV41I/s1600/apple.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 127px; height: 99px;" 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mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p class="MsoNormal" style="line-height: normal;font-family:times new roman;"><span style="font-size:100%;"><b><span style="color:navy;">ANALISIS SWOT</span></b></span><span style="font-size:100%;"><o:p></o:p></span></p> <p class="MsoNormal" style="line-height: normal;font-family:times new roman;"><span style="font-size:100%;"><b><span style="">Strength </span></b></span><span style="font-size:100%;"><o:p></o:p></span><span style="font-size:100%;">
<br /></span></p> <ul type="disc" style="font-family:times new roman;"><li class="MsoNormal" style="line-height: normal;"><span style="font-size:100%;">Apple adalah perusahaan yang sangat sukses. Persepsi merek yang menguntungkan juga meningkat penjualan komputer Macintosh. Jadi iPod perusahaan memberikan akses ke seluruh seri baru segmen yang membeli ke bagian lain dari merek Apple. Penjualan dari produk-produk notebook juga sangat kuat, dan merupakan kontribusi besar untuk pendapatan untuk Apple.<o:p></o:p></span></li><li class="MsoNormal" style="line-height: normal;"><span style="font-size:100%;">Merek adalah yang paling penting. Apple adalah salah satu yang paling mapan dan sehat merek IT di Dunia, dan memiliki seperangkat sangat setia antusias pelanggan yang mendukung merek.</span></li><li class="MsoNormal" style="line-height: normal;"><span style="font-size:100%;">Perusahaan juga memiliki kesempatan untuk memperluas produk-produk baru kepada mereka, misalnya iPod.<o:p></o:p></span></li></ul> <p class="MsoNormal" style="line-height: normal;font-family:times new roman;"><span style="font-size:100%;"><b><span style="">Weakness</span></b></span><span style="font-size:100%;"><o:p></o:p></span><span style="font-size:100%;">
<br /></span></p><ul><li><span style="font-size:100%;">Hal ini melaporkan bahwa iPod Nano Apple mungkin memiliki layar rusak. Perusahaan telah berkomentar bahwa batch dari produk layar yang patah di bawah pengaruh, dan perusahaan menggantikan semua item rusak. Hal ini merupakan tambahan masalah dengan iPod awal baterai yang rusak, di mana perusahaan menawarkan pelanggan bebas kasus baterai.<o:p></o:p></span></li></ul> <ul type="disc" style="font-family:times new roman;"><li class="MsoNormal" style="line-height: normal;"><span style="font-size:100%;">Ada tekanan pada Apple untuk meningkatkan harga dari musik download file, dari industri musik itu sendiri. Banyak dari perusahaan-perusahaan ini membuat lebih banyak uang dari iTunes (yaitu musik download file) dari dari penjualan CD asli mereka. <o:p></o:p></span></li><li class="MsoNormal" style="line-height: normal;"><span style="font-size:100%;">Awal tahun 2005 Apple mengumumkan bahwa itu adalah untuk mengakhiri hubungan lama dengan IBM sebagai pemasok chip, dan bahwa itu akan beralih ke Intel. Beberapa ahli industri berkomentar bahwa swap bisa membingungkan konsumen Apple.<o:p></o:p></span></li></ul> <p class="MsoNormal" style="line-height: normal;font-family:times new roman;"><span style="font-size:100%;"><b><span style="">Oportunities</span></b></span><span style="font-size:100%;"><o:p></o:p></span><span style="font-size:100%;">
<br /></span></p> <ul type="disc" style="font-family:times new roman;"><li class="MsoNormal" style="line-height: normal;"><span style="font-size:100%;">Apel memiliki kesempatan untuk mengembangkan pemutar musik iTunes dan teknologi ke dalam ponsel format. Para perangkat ponsel Rokr dikembangkan oleh Motorola. Ini memiliki layar warna, speaker stereo dan sebuah sistem kamera muka. Sebuah versi dari Apple toko musik iTunes telah dikembangkan untuk telepon sehingga pengguna dapat mengelola trek toko mereka di atasnya. Download yang tersedia melalui kabel USB, ands perangkat lunak pada handset musik jeda jika telepon panggilan masuk baru aliansi strategis teknologi dan menawarkan kesempatan untuk Apple.<o:p></o:p></span></li><li class="MsoNormal" style="line-height: normal;"><span style="font-size:100%;">Podcast di-download acara radio yang dapat di-download dari Internet, dan kemudian diputar ulang pada iPod dan perangkat MP3 lainnya pada kenyamanan pendengar. Para pendengar dapat berlangganan Podcast gratis, dan pada akhirnya pendapatan dapat dihasilkan dari dibayar untuk berlangganan atau melalui pendapatan yang dihasilkan dari penjualan download lainnya.<o:p></o:p></span></li></ul> <p class="MsoNormal" style="line-height: normal;font-family:times new roman;"><span style="font-size:100%;"><b><span style="">Threats</span></b></span><span style="font-size:100%;"><o:p></o:p></span><span style=";font-family:";font-size:100%;" ><span style="font-family:times new roman;">
<br /></span></span></p> <ul type="disc"><li class="MsoNormal" style="line-height: normal;"><span style=";font-family:";font-size:100%;" ><span style="font-family:times new roman;">Ancaman terbesar bagi perusahaan-perusahaan IT seperti Apple adalah sangat tinggi tingkat kompetisi di pasar teknologi.</span></span></li><li class="MsoNormal" style="line-height: normal;font-family:times new roman;"><span style="font-size:100%;">Popularitas iPod dan Apple Mac tunduk pada permintaan, dan akan terpengaruh jika ekonomi mulai goyah dan permintaan jatuh untuk produk mereka.</span></li><li class="MsoNormal" style="line-height: normal;font-family:times new roman;"><span style="font-size:100%;">Ada juga produk tinggi efek substitusi dalam inovatif dan bergerak cepat habis pakai TI pasar. Teknologi nirkabel dapat menggantikan kebutuhan fisik pemutar musik.<o:p></o:p></span></li><li class="MsoNormal" style="line-height: normal;"><span style=";font-family:";font-size:100%;" ><span style="font-family:times new roman;">Apple rentan terhadap kebocoran yang dapat merugikan mereka keuntungan.</span></span></li></ul>
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<br /></span></div>Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-86715857220973970972010-04-16T19:30:00.000-07:002010-04-16T19:37:29.858-07:00Walt Disney<div style="text-align: justify;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMCOq1aEnnRNL9FoBFSzlKKcmsGFT4ku0xnq2nP1q4aEDY3rdCBVAn3DsZTRbI-b0rtofrmj8KpPjHbJ9qR2ospDa1_SINx9WX9k_wKJTorgcPx1_wlt2Z_zAVt14fbW15ADD9U4uew9k/s1600/180px-Walt_Disney_NYWTS.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 171px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMCOq1aEnnRNL9FoBFSzlKKcmsGFT4ku0xnq2nP1q4aEDY3rdCBVAn3DsZTRbI-b0rtofrmj8KpPjHbJ9qR2ospDa1_SINx9WX9k_wKJTorgcPx1_wlt2Z_zAVt14fbW15ADD9U4uew9k/s200/180px-Walt_Disney_NYWTS.jpg" alt="" id="BLOGGER_PHOTO_ID_5460929287636109618" border="0" /></a><br /><span style="font-weight: bold; color: rgb(0, 0, 0);font-size:100%;" ><span style="font-family:times new roman;">Walter Elias Disney</span><span style="font-family:times new roman;"> atau populer sebagai </span><span style="font-family:times new roman;">Walt Disney</span><span style="font-family:times new roman;"> (</span><a style="font-family: times new roman; color: rgb(0, 0, 0);" href="http://id.wikipedia.org/wiki/5_Desember" title="5 Desember">5 Desember</a><span style="color: rgb(0, 0, 0);font-family:times new roman;" > </span><a style="font-family: times new roman; color: rgb(0, 0, 0);" href="http://id.wikipedia.org/wiki/1901" title="1901">1901</a><span style="color: rgb(0, 0, 0);font-family:times new roman;" > - </span><a style="font-family: times new roman; color: rgb(0, 0, 0);" href="http://id.wikipedia.org/wiki/15_Desember" title="15 Desember">15 Desember</a><span style="color: rgb(0, 0, 0);"> </span><a style="font-family: times new roman; color: rgb(0, 0, 0);" href="http://id.wikipedia.org/wiki/1966" title="1966">1966</a><span style="font-family:times new roman;">) adalah </span><a style="font-family: times new roman;" href="http://id.wikipedia.org/wiki/Produser_film" title="Produser film" class="mw-redirect">produser film</a><span style="font-family:times new roman;">, </span><a style="font-family: times new roman;" href="http://id.wikipedia.org/wiki/Sutradara" title="Sutradara">sutradara</a><span style="font-family:times new roman;">, </span><a style="font-family: times new roman;" href="http://id.wikipedia.org/wiki/Animasi" title="Animasi">animator</a><span style="font-family:times new roman;">, dan </span><a style="font-family: times new roman;" href="http://id.wikipedia.org/wiki/Pengisi_suara" title="Pengisi suara">pengisi suara</a><span style="font-family:times new roman;"> dari </span><a style="font-family: times new roman;" href="http://id.wikipedia.org/wiki/Amerika_Serikat" title="Amerika Serikat">Amerika Serikat</a><span style="font-family:times new roman;">. Walt Disney pernah dipecat dari perusahaan koran karena dinilai kurang kreatif. Bersama saudara kandungya, </span><a style="font-family: times new roman;" href="http://id.wikipedia.org/w/index.php?title=Roy_Oliver_Disney&action=edit&redlink=1" class="new" title="Roy Oliver Disney (halaman belum tersedia)">Roy Oliver Disney</a><span style="font-family:times new roman;">, Walt mendirikan </span><a style="font-family: times new roman;" href="http://id.wikipedia.org/wiki/The_Walt_Disney_Company" title="The Walt Disney Company">The Walt Disney Company</a><span style="font-family:times new roman;"> dan sekarang terkenal dengan berbagai </span><a style="font-family: times new roman;" href="http://id.wikipedia.org/wiki/Film" title="Film">film</a><span style="font-family:times new roman;"> dan </span><a style="font-family: times new roman;" href="http://id.wikipedia.org/wiki/Taman_bermain" title="Taman bermain">taman bermainnya</a><span style="font-family:times new roman;">, seperti </span><a style="font-family: times new roman;" href="http://id.wikipedia.org/wiki/Disneyland" title="Disneyland">Disneyland</a><span style="font-family:times new roman;"> dan </span><a style="font-family: times new roman;" href="http://id.wikipedia.org/w/index.php?title=Disney_Resort_Paris&action=edit&redlink=1" class="new" title="Disney Resort Paris (halaman belum tersedia)">Disney Resort Paris</a><span style="font-family:times new roman;">.</span></span><span style="font-weight: bold; color: rgb(0, 0, 0);font-size:100%;" > </span></div><h2 style="font-weight: bold; color: rgb(0, 0, 0); text-align: justify;font-family:times new roman;"><span style="font-size:100%;"><span class="mw-headline" id="Masa_Kecil">Masa Kecil</span></span></h2><div style="text-align: justify;"> </div><p style="font-family: times new roman; font-weight: bold; color: rgb(0, 0, 0); text-align: justify;"><span style="font-size:100%;">Walt lahir di <a href="http://id.wikipedia.org/wiki/Chicago,_Illinois" title="Chicago, Illinois" class="mw-redirect">Chicago</a>, <a href="http://id.wikipedia.org/wiki/Illinois" title="Illinois">Illinois</a> dengan orang tua bernama <a href="http://id.wikipedia.org/w/index.php?title=Elias_Disney&action=edit&redlink=1" class="new" title="Elias Disney (halaman belum tersedia)">Elias Disney</a> dan <a href="http://id.wikipedia.org/w/index.php?title=Flora_Call&action=edit&redlink=1" class="new" title="Flora Call (halaman belum tersedia)">Flora Call</a>. Pada <a href="http://id.wikipedia.org/wiki/1906" title="1906">1906</a>, mereka semua pindah ke sebuah peternakan dekat <a href="http://id.wikipedia.org/w/index.php?title=Marceline,_Missouri&action=edit&redlink=1" class="new" title="Marceline, Missouri (halaman belum tersedia)">Marceline</a>, <a href="http://id.wikipedia.org/wiki/Missouri" title="Missouri">Missouri</a>.</span></p><div style="text-align: justify;"> </div><p style="font-family: times new roman; font-weight: bold; color: rgb(0, 0, 0); text-align: justify;"><span style="font-size:100%;">Walt bersekolah di Breton Grammar School dan lulus pada <a href="http://id.wikipedia.org/wiki/1917" title="1917">1917</a>, Walt juga belajar di <a href="http://id.wikipedia.org/w/index.php?title=Chicago_Art_Institute&action=edit&redlink=1" class="new" title="Chicago Art Institute (halaman belum tersedia)">Chicago Art Institute</a>. Pada <a href="http://id.wikipedia.org/wiki/Perang_Dunia_I" title="Perang Dunia I">Perang Dunia I</a>, Walt berpartisipasi sebagai supir <a href="http://id.wikipedia.org/wiki/Ambulans" title="Ambulans">ambulans</a> di umur 16 tahun. Walt mengaku lahir pada tahun <a href="http://id.wikipedia.org/wiki/1900" title="1900">1900</a> agar diikutsertakan. Walt terdaftar sebagai Pasukan Ambulans <a href="http://id.wikipedia.org/w/index.php?title=Palang_Merah_Amerika&action=edit&redlink=1" class="new" title="Palang Merah Amerika (halaman belum tersedia)">Palang Merah Amerika</a> di <a href="http://id.wikipedia.org/wiki/Perancis" title="Perancis">Perancis</a><a href="http://id.wikipedia.org/wiki/1919" title="1919">1919</a>.</span> sampai </p><div style="text-align: justify;"> </div><p style="font-family: times new roman; font-weight: bold; color: rgb(0, 0, 0); text-align: justify;"><span style="font-size:100%;">Sebagai pendiri (dengan saudara lelakinya Roy O.Disney) dari Walt Disney Production, Walt menjadi satu produser gambar bergerak yang terkenal di dunia. Walt Disney secara khusus dicatat sebagai seorang produser film dan pemain sandiwara yang terkenal, sebagai penemu dalam bidang animasi dan desain penempatan suara (tema). Dia dinominasikan untuk memperoleh 48 Academy Award dan 7 Emmy Award, serta memegang rekor untuk nominasi oscar terbanyak. Di tahun 1925 dia menikah dengan Lilian Bounds, yang pada waktu itu bekerja di Ink & Paint department di studio, dan mereka menikah sampai akhir hidupnya. Mereka mempunyai 2 putri, Diane dan Sharon. Meskipun Sharon adalah anak adopsi, Walt tetap merawatnya seperti anak kandungnya.</span></p><div style="text-align: justify;"> </div><h2 style="font-weight: bold; color: rgb(0, 0, 0); text-align: justify;font-family:times new roman;"><span style="font-size:100%;"><span class="mw-headline" id="Awal_Karir">Awal Karir</span></span></h2><div style="text-align: justify;"> </div><p style="font-family: times new roman; font-weight: bold; color: rgb(0, 0, 0); text-align: justify;"><span style="font-size:100%;">Setelah kembali ke <a href="http://id.wikipedia.org/wiki/Amerika_Serikat" title="Amerika Serikat">Amerika Serikat</a>, Walt pindah ke <a href="http://id.wikipedia.org/wiki/Kansas" title="Kansas">Kansas</a> dan bersama <a href="http://id.wikipedia.org/wiki/Ub_Iwerks" title="Ub Iwerks">Ub Iwerks</a> mendirikan </span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEkGN3_39zYYelUXssWFXReEqghzZvwz-F6gUrbIqXdituvkWhh8fcUaSYYn4YVJxH5I8_EDIA12b-RVBs8kVDNdVCqDJ1IWZD7VQGEHiqTFVUfSXH1oXkO7C_oLsXbMrRSVpFd9IU-t0/s1600/100px-Disney1968.jpg"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 100px; height: 149px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEkGN3_39zYYelUXssWFXReEqghzZvwz-F6gUrbIqXdituvkWhh8fcUaSYYn4YVJxH5I8_EDIA12b-RVBs8kVDNdVCqDJ1IWZD7VQGEHiqTFVUfSXH1oXkO7C_oLsXbMrRSVpFd9IU-t0/s200/100px-Disney1968.jpg" alt="" id="BLOGGER_PHOTO_ID_5460929557799530018" border="0" /></a><span style="font-size:100%;">"Iwerks-Disney Commercial Artists". Pada <a href="http://id.wikipedia.org/wiki/1922" title="1922">1922</a>, Walt mendirikan Laugh-O-Grams, Inc.</span><span style="font-size:100%;"> </span><span style="font-size:100%;">yang</span><span style="font-size:100%;"> menyajikan kartun dari cerita-cerita dongeng. Serial tersebut populer namun tidak mampu </span><span style="font-size:100%;">menghasilkan laba. Perusahaan tersebut bangkrut pada <a href="http://id.wikipedia.org/wiki/1923" title="1923">1923</a> setelah selesai membuat <i><a href="http://id.wikipedia.org/w/index.php?title=Alice%27s_Wonderland&action=edit&redlink=1" class="new" title="Alice's Wonderland (halaman belum tersedia)">Alice's Wonderland</a></i>.</span></p><div style="text-align: justify;"> </div><p style="font-family: times new roman; font-weight: bold; color: rgb(0, 0, 0); text-align: justify;"><span style="font-size:100%;">Atas undangan <a href="http://id.wikipedia.org/w/index.php?title=Roy_Oliver_Disney&action=edit&redlink=1" class="new" title="Roy Oliver Disney (halaman belum tersedia)">Roy</a>, Walt pergi ke <a href="http://id.wikipedia.org/wiki/Hollywood,_California" title="Hollywood, California" class="mw-redirect">Hollywood</a>, <a href="http://id.wikipedia.org/wiki/California" title="California">California</a> tanpa stafnya namun hanya membawa <i>Alice's Wonderland</i>. Di sana bersama Roy, Walt mendapatkan kontrak untuk <i><a href="http://id.wikipedia.org/w/index.php?title=Alice_Comedies&action=edit&redlink=1" class="new" title="Alice Comedies (halaman belum tersedia)">Alice Comedies</a></i>. <a href="http://id.wikipedia.org/w/index.php?title=Virginia_Davis&action=edit&redlink=1" class="new" title="Virginia Davis (halaman belum tersedia)">Virginia Davis</a> sebagai Alice dan <a href="http://id.wikipedia.org/wiki/Ub_Iwerks" title="Ub Iwerks">Ub Iwerks</a> segera dipanggil </span><span style="font-size:100%;">ke Hollywood. <i><a href="http://id.wikipedia.org/w/index.php?title=Alice_Comedies&action=edit&redlink=1" class="new" title="Alice Comedies (halaman belum tersedia)">Alice Comedies</a></i> ternyata sukses dan berlanjut sampai <a href="http://id.wikipedia.org/wiki/1927" title="1927">1927</a>. Dia meninggal pada tahun <a href="http://id.wikipedia.org/wiki/1966" title="1966">1966</a>.</span></p><span style="font-weight: bold; color: rgb(0, 0, 0);font-size:100%;" > </span>Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-64259613637042034352010-04-16T18:58:00.000-07:002010-04-16T19:28:47.314-07:00Perusahaan Unilever<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhspvNGMyMh8anOKJq-zI4DvCWTipK2goIOKuY2gJGJoYn1bT1Yf9VOaXNIesAFy-nkOugud6zOvACVeDqaMEzTHrQ-DRkdpvmD2XVqccbf_WjM7jw4EM6b8m3MpVmlocRihRngIXjYgeM/s1600/logo.gif"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 63px; height: 70px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhspvNGMyMh8anOKJq-zI4DvCWTipK2goIOKuY2gJGJoYn1bT1Yf9VOaXNIesAFy-nkOugud6zOvACVeDqaMEzTHrQ-DRkdpvmD2XVqccbf_WjM7jw4EM6b8m3MpVmlocRihRngIXjYgeM/s200/logo.gif" alt="" id="BLOGGER_PHOTO_ID_5460926975985937602" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhspvNGMyMh8anOKJq-zI4DvCWTipK2goIOKuY2gJGJoYn1bT1Yf9VOaXNIesAFy-nkOugud6zOvACVeDqaMEzTHrQ-DRkdpvmD2XVqccbf_WjM7jw4EM6b8m3MpVmlocRihRngIXjYgeM/s1600/logo.gif">
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mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} ol {margin-bottom:0cm;} ul {margin-bottom:0cm;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p class="MsoNormal" style="text-align: justify;font-family:times new roman;"><span style="font-size:100%;"><span style="line-height: 115%;">PT Unilever Indonesia Tbk (perusahaan) didirikan pada 5 Desember 1933 sebagai Zeepfabrieken N.V. Lever dengan akta No. 33 yang dibuat oleh Tn.A.H. van Ophuijsen, notaris di Batavia. <o:p></o:p></span></span></p> <p class="MsoNormal" style="text-align: justify;font-family:times new roman;"><span style="font-size:100%;"><b style=""><span style="line-height: 115%;">Misi korporasi Unilever</span></b><span style="line-height: 115%;"> adalah untuk meningkatkan vitalitas hidup. Hal ini menunjukkan bagaimana perusahaan benar-benar memahami pelanggan abad 21 dan kehidupan mereka.<o:p></o:p></span></span></p> <p class="MsoNormal" style="text-align: justify;font-family:times new roman;"><span style="font-size:100%;"><b style=""><span style="line-height: 115%;">Visi</span></b><span style="line-height: 115%;"> <b style="">Unilever</b> adalah membimbing kami dalam menjalankan pendekatan untuk menjalankan usaha, terdapat dorongan untuk melayani para pelanggan dengan cara yang unik dan efektif. Memenuhi kebutuhan akan nutrisi, kesehatan dan perawatan pribadi sehari-hari dengan produk-produk yang membuat para pemakainya merasa nyaman, berpenampilan baik dan lebih menikmati kehidupan.<o:p></o:p></span></span></p> <p class="MsoNormal" style="text-align: justify;font-family:times new roman;"><span style="font-size:100%;"><b style=""><span style="line-height: 115%;">Prinsip Bisnis Unilever</span></b><span style="line-height: 115%;"> merupakan standar perilaku bagi setiap karyawan Unilever dimanapun mereka berada - yang mendukung kami dalam melakukan pendekatan terhadap pemerintah, pelanggan, konsumen dan masyarakat.<o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:times new roman;"><span style="font-size:100%;"><b style=""><span style="line-height: 115%;">Nilai perusahaan<o:p></o:p></span></b></span></p> <p class="MsoNormal" style="text-align: justify;font-family:times new roman;"><span style="font-size:100%;"><span style="line-height: 115%;">Memusatkan perhatian untuk memenangkan hati para pelanggan (internal dan eksternal) dan membuat konsumen dan masyarakat merasa senang dengan selalu memahami dan mengantisipasi kebutuhan mereka serta memberikan jawaban secara kewirausahaan.<o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 14.2pt; text-indent: -14.2pt; line-height: normal;font-family:times new roman;"><!--[if !supportLists]--><span style="font-size:100%;"><b><span style=""><span style="">1.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span></b><b>Kerjasama<o:p></o:p></b></span><!--[endif]--></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 14.2pt; text-align: justify; line-height: normal;font-family:times new roman;"><span style="font-size:100%;">Mengakui adanya ketergantungan satu sama lain dan kita bekerja bersama-sama guna mencapai tujuan yang sama, dengan semangat untuk menang, dan saling percaya.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 14.2pt; line-height: normal;font-family:times new roman;"><span style="font-size:100%;"><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 14.2pt; text-indent: -14.2pt; line-height: normal;font-family:times new roman;"><!--[if !supportLists]--><span style="font-size:100%;"><b><span style=""><span style="">2.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span></b><b style="">Integritas</b><b><o:p></o:p></b></span><!--[endif]--></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 14.2pt; text-align: justify; line-height: normal;font-family:times new roman;"><span style="font-size:100%;">Bersikap jujur, berpegang teguh pada prinsip, konsisten, dan terpercaya dalam semua transaksi yang kita lakukan.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 14.2pt; line-height: normal;font-family:times new roman;"><span style="font-size:100%;"><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 14.2pt; text-indent: -14.2pt; line-height: normal;font-family:times new roman;"><!--[if !supportLists]--><span style="font-size:100%;"><b><span style=""><span style="">3.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span></b><b style="">Membuat sesuatu terjadi</b><b><o:p></o:p></b></span><!--[endif]--></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 14.2pt; text-align: justify; line-height: normal;font-family:times new roman;"><span style="font-size:100%;">Bersikap positif dalam mengambil keputusan yang cepat berdasarkan fakta yang ada dan dalam membuat sesuatu terjadi.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 14.2pt; line-height: normal;font-family:times new roman;"><span style="font-size:100%;"><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 14.2pt; text-indent: -14.2pt; line-height: normal;font-family:times new roman;"><!--[if !supportLists]--><span style="font-size:100%;"><b><span style=""><span style="">4.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span></b><b style="">Berbagi kegembiraan</b><b><o:p></o:p></b></span><!--[endif]--></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 14.2pt; text-align: justify; line-height: normal;font-family:times new roman;"><span style="font-size:100%;">Harus berhasil bersama-sama. Semangat yang melimpah menandakan bahwa kita berbagi penghargaan atas hasil kerja keras. Melaksanakan tugas dengan gembira sehingga kita mendapatkan energi dan membantu meraih sukses.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 14.2pt; line-height: normal;font-family:times new roman;"><span style="font-size:100%;"><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 14.2pt; text-indent: -14.2pt; line-height: normal;font-family:times new roman;"><!--[if !supportLists]--><span style="font-size:100%;"><b><span style=""><span style="">5.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span></b><b style="">Excellence</b><b><o:p></o:p></b></span><!--[endif]--></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 14.2pt; text-align: justify; line-height: normal;font-family:times new roman;"><span style="font-size:100%;">Bersemangat untuk melampaui harapan pelanggan, konsumen dan masyarakat melalui produk dan cara kerja kita. Memiliki kebebasan untuk berkarya di dalam suatu kerangka kerja.<o:p></o:p></span></p> <p class="MsoNormal" style="line-height: normal;font-family:times new roman;"><span style="font-size:100%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: normal;font-family:times new roman;"><span style="font-size:100%;"><b>Budaya Unilever<o:p></o:p></b></span></p> <h2 style="text-align: justify;font-family:times new roman;"><span style="font-size:100%;"><span style="line-height: 115%; font-weight: normal; color: rgb(0, 0, 0);">Selalu bekerja atas dasar integritas, melakukan kegiatan usaha atas dasar integritas dan menghormati setiap orang, perusahaan dan lingkungan tempatnya beroperasi merupakan faktor utama yang menjadi tanggung jawab perusahaan.<o:p></o:p></span></span></h2> <p class="MsoNormal" style="font-family:times new roman;"><span style="font-size:100%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="line-height: normal;font-family:times new roman;"><span style="font-size:100%;"><b>Analisis SWOT<o:p></o:p></b></span></p> <p class="MsoNormal" style="font-family:times new roman;"><span style="font-size:100%;"><b style=""><span style="line-height: 115%;">Strength<o:p></o:p></span></b></span></p> <p class="MsoNormal" style="text-align: justify;font-family:times new roman;"><span style="font-size:100%;">Memenuhi kebutuhan akan nutrisi, kesehatan dan perawatan pribadi sehari-hari dengan produk-produk yang membuat para pemakainya merasa nyaman, berpenampilan baik dan lebih menikmati kehidupan.<b style=""><span style="line-height: 115%;"><o:p></o:p></span></b></span></p> <p class="MsoNormal" style="font-family:times new roman;"><span style="font-size:100%;"><b style=""><span style="line-height: 115%;">Weakness<o:p></o:p></span></b></span></p> <p class="MsoNormal" style="font-family:times new roman;"><span style="font-size:100%;"><span style="line-height: 115%;">Pesaing yang semakin kompetitif<o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:times new roman;"><span style="font-size:100%;"><span style="line-height: 115%;">Banyak produk yang meniru produk unilever<o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:times new roman;"><span style="font-size:100%;"><span style="line-height: 115%;">Antar produk saling bersaing<o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:times new roman;"><span style="font-size:100%;"><b style=""><span style="line-height: 115%;">Oportunities<o:p></o:p></span></b></span></p> <p class="MsoNormal" style="font-family:times new roman;"><span style="font-size:100%;"><span style="line-height: 115%;">Menghasilkan hubungan yang kuat dengan para pelanggan<o:p></o:p></span></span></p> <p class="MsoNormal" style="text-align: justify;font-family:times new roman;"><span style="font-size:100%;"><span style="line-height: 115%;">Membawa kekayaan ilmu pengetahuan dan keahlian internasional untuk dapat melayani konsumen setempat - multinasional multilokal sesungguhnya dengan sebaiknya<o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:times new roman;"><span style="font-size:100%;"><b style=""><span style="line-height: 115%;"><span style=""> </span>Threats<o:p></o:p></span></b></span></p> <p class="MsoNormal" style="line-height: normal;font-family:times new roman;"><span style="font-size:100%;">Penipuan yang mengatas namakan unilever, baik dalam bentuk produk, hadiah atau pelayanan.<o:p></o:p></span></p> Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-71705828222052882862010-04-11T15:42:00.001-07:002010-04-11T15:52:39.709-07:00Bank Syariah Mandiri<div style="text-align: center;"><a 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mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--><b><span style="font-size: 14pt; font-family: "Times New Roman","serif";">VISI</span></b><span style="font-size: 14pt; font-family: "Times New Roman","serif";"><o:p></o:p></span><span style="font-size: 12pt; font-family: "Times New Roman","serif";">
<br /></span><ul><li><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Menjadi Bank Syariah Terpercaya Pilihan Mitra Usaha. <o:p></o:p></span></li></ul><span style="font-size: 14pt; font-family: "Times New Roman","serif";"><b>
<br />MISI</b><o:p></o:p></span><span style="font-size: 12pt; font-family: "Times New Roman","serif";"></span><ul><li><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Mewujudkan pertumbuhan dan keuntungan yang berkesinambungan <o:p></o:p></span></li><li><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Mengutamakan penghimpunan dana konsumer dan penyaluran pembiayaan pada segmen UMKM<o:p></o:p></span><span style="font-size: 12pt; font-family: "Times New Roman","serif";"></span></li><li><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Merekrut dan mengembangkan pegawai profesional dalam lingkungan kerja yang sehat<o:p></o:p></span><span style="font-size: 12pt; font-family: "Times New Roman","serif";"></span></li><li><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Mengembangkan nilai-nilai syariah universal<o:p></o:p></span><span style="font-size: 12pt; font-family: "Times New Roman","serif";"></span></li><li><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Menyelenggarakan operasional bank sesuai standar perbankan yang sehat.</span></li></ul></div> <div style="text-align: left;"> </div><div style="text-align: left;"> </div><div style="text-align: left;"> </div><div style="text-align: left;"> </div> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 7.1pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">
<br /></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 7.1pt; text-align: justify; line-height: normal;"><b style=""><span style="font-size: 14pt;">BUDAYA PERUSAHAAN</span></b></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 7.1pt; text-align: justify; line-height: normal;"><b style=""><span style="font-size: 14pt;"></span></b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Setelah melalui proses yang melibatkan seluruh jajaran pegawai sejak pertengahan 2005, lahirlah nilai-nilai perusahaan yang baru yang disepakati bersama untuk di-<i>shared</i> oleh seluruh pegawai Bank Syariah Mandiri yang disebut <i>Shared Values </i>Bank Syariah Mandiri. <i>Shared Values </i>Bank Syariah Mandiri disingkat<b> “ETHIC”.</b> <o:p></o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; line-height: normal;"><b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">E</span></b><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">xcellence</span></b><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Berupaya mencapai kesempurnaan melalui perbaikan yang terpadu dan berkesinambungan.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; line-height: normal;"><b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">T</span></b><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">eamwork </span></b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">
<br />Mengembangkan lingkungan kerja yang saling bersinergi. <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; line-height: normal;"><b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Humanity</span></b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">
<br />Menjunjung tinggi nilai-nilai kemanusiaan dan religius. <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 21.3pt; text-align: justify; line-height: normal;"><b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Integrity</span></b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">
<br />Menaati kode etik profesi dan berpikir serta berperilaku terpuji. <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 21.3pt; text-align: justify; line-height: normal;"><b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Customer Focus</span></b><span style="font-size: 12pt; font-family: "Times New Roman","serif";"> <o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 21.3pt; text-align: justify; text-indent: -14.15pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><span style=""> </span>Memahami dan memenuhi kebutuhan pelanggan untuk menjadikan Bank Syariah Mandiri sebagai mitra yang terpercaya dan menguntungkan.<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 7.1pt; text-align: justify; line-height: normal;"><b><span style="font-size: 14pt; font-family: "Times New Roman","serif";">NILAI</span></b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">
<br />Nilai yang hendak ditanamkan adalah dengan mewujudkan wawasan pengelola yang selalu menjunjung nilai-nilai: <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 36pt; text-align: justify; line-height: normal;"><b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">U</span></b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">saha yang tidak kenal lelah untuk meraih yang terbaik dan berguna<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 36pt; text-align: justify; line-height: normal;"><b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">M</span></b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">emberikan pelayanan yang terbaik, terbuka, cepat dan berdaya guna<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 36pt; text-align: justify; line-height: normal;"><b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">A</span></b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">ktif mengembangkan diri sebagai organisasi pembelajar<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 36pt; text-align: justify; line-height: normal;"><b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">T</span></b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">eguh berpegang pada syariah Islam sebagai landasan aktifitasnya<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><b style=""><span style="font-size: 14pt; font-family: "Times New Roman","serif";">ANALISIS SWOT<o:p></o:p></span></b></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><b style=""><span style="font-size: 14pt; font-family: "Times New Roman","serif";">Strenght<o:p></o:p></span></b></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">PT Bank Syariah Mandiri hadir sebagai bank yang mengkombinasikan idealisme usaha dengan nilai-nilai rohani yang melandasi operasinya.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><b style=""><span style="font-size: 14pt; font-family: "Times New Roman","serif";">Weakness<o:p></o:p></span></b></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">SDM terbatas<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Banyak Masyarakat yang belum mengenal Syariah <o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Kepercayaan masyarakat terhadap Bank Konvensional (bunga sudah pasti)<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><b style=""><span style="font-size: 14pt; font-family: "Times New Roman","serif";">Opportunities<o:p></o:p></span></b></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">SDM berkualitas dan mengerti Syariah<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Kepercayaan Masyarakat pada sistem syariah<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><b style=""><span style="font-size: 14pt; font-family: "Times New Roman","serif";">Threats<o:p></o:p></span></b></p> <p class="MsoNormal" style="text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Pesaing yang mengatasnamakan dirinya sebagai syariah<o:p></o:p></span></p>
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mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p class="MsoNormal" style="text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Comic Sans MS";">Southwest didirikan di Texas pada tanggal 15 Maret 1967 oleh Rollin King dan Herb Kelleher. <span style="">Southwest</span> adalah sebuah <a href="http://id.wikipedia.org/wiki/Maskapai_penerbangan_bertarif_rendah" title="Maskapai penerbangan bertarif rendah"><span style="color: windowtext; text-decoration: none;">maskapai penerbangan bertarif rendah</span></a> <a href="http://id.wikipedia.org/wiki/Amerika_Serikat" title="Amerika Serikat"><span style="color: windowtext; text-decoration: none;">Amerika</span></a> yang berbasis di <a href="http://id.wikipedia.org/wiki/Dallas,_Texas" title="Dallas, Texas"><span style="color: windowtext; text-decoration: none;">Dallas, Texas</span></a>, dengan kota fokus terbesarnya di <a href="http://id.wikipedia.org/wiki/Bandar_Udara_Internasional_McCarran" title="Bandar Udara Internasional McCarran"><span style="color: windowtext; text-decoration: none;">Bandar Udara Internasional McCarran</span></a> <a href="http://id.wikipedia.org/wiki/Las_Vegas,_Nevada" title="Las Vegas, Nevada"><span style="color: windowtext; text-decoration: none;">Las Vegas</span></a>. Dan mereka memulai bisnis pelayanan penerbangan pada 18 Juni 1971 sebagai penerbangan pertama, dengan tiga pesawat terbang Boeing 737 dalam rute Dallas, Houston, dan San Antonio.<span class="longtext"><span style="background: none repeat scroll 0% 0% white;"> </span>Southwest adalah satu-satunya perusahaan penerbangan dengan jarak dekat (</span></span><i style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Comic Sans MS";">point-to-point system</span></i><span style="font-size: 12pt; line-height: 150%; font-family: "Comic Sans MS";">)</span><span class="longtext"><span style="font-size: 12pt; line-height: 150%; font-family: "Comic Sans MS";">, tarif rendah dengan </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Comic Sans MS";">kosep <i style="">low cost</i></span><span class="longtext"><span style="font-size: 12pt; line-height: 150%; font-family: "Comic Sans MS";">, berfrekuensi tinggi dan pelayanan menakjubkan. Southwest mempunyai rekor sebagai pelayanan pelanggan terbaik. Karena Southwest memiliki struktur biaya operasi paling rendah dalam industri domestik dan secara konsisten menawarkan biaya paling sederhana dan paling rendah. Banyak penghargaan lain yang diterima Southwest dari media-media Amerika Serikat.</span><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><b style=""><span style="font-size: 14pt; line-height: 115%; font-family: "Comic Sans MS";">Pencitraan<o:p></o:p></span></b></p> <p style="text-align: justify; line-height: 150%;"><span style="font-family: "Comic Sans MS";">Memiliki ciri khusus yaitu memberikan tarif rendah (harga tiket murah), karena tujuan mereka berdasarkan keinginan pelanggan, “ harga tiket murah, penerbangan tepat waktu, dan layanan yang <span style=""> </span>memuaskan”. <o:p></o:p></span></p> <p style="text-align: justify; line-height: 150%;"><span style="font-family: "Comic Sans MS";" lang="FI">Menjadi unik dan lain dari yang lainnya, Southwest dengan sendirinya melakukan promosi tanpa biaya dan mendatangkan popularitas. Memakai dress code ketat untuk para pegawai dan mengecat pesawat dengan warna – warna yang tak biasa menunjukkan kepribadian dan tujuan dari Southwest sendiri. Humor adalah salah satu ujung tombak Southwest dalam segala kegiatan untuk berkomunikasi dengan pelanggan, termasuk kegiatan pemasaran.</span><span style="font-family: "Comic Sans MS";"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><b style=""><span style="font-size: 14pt; line-height: 115%; font-family: "Comic Sans MS";">Nilai Perusahaan <o:p></o:p></span></b></p> <p style="text-align: justify; line-height: 150%;"><span style="font-family: "Comic Sans MS";">Pelayanan dalam penerbangan yang memuaskan dengan jalur pendek dan reservasi online yang lebih murah dibanding mengantri tiket.</span> <span style="font-family: "Comic Sans MS";">Para pegawai yang ramah tamah terhadap pelanggan. </span><span style="font-family: "Comic Sans MS";" lang="FI">Membuat pegawai menjadi bagian dari pemilik perusahaan</span>,<span style="font-family: "Comic Sans MS";"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><b style=""><span style="font-size: 14pt; line-height: 115%; font-family: "Comic Sans MS";">Visi<o:p></o:p></span></b></p> <p style="text-align: justify; line-height: 150%;"><span style="font-family: "Comic Sans MS";">memberikan layanan tertinggi kepada pelanggan yang disampaikan dengan rasa kehangatan, keramahan, kebanggaan individu, dan semangat perusahaan.<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><b style=""><span style="font-size: 14pt; line-height: 115%; font-family: "Comic Sans MS";">Misi<o:p></o:p></span></b></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";" lang="FI">menghasilkan keuntungan sebanyak mungkin agar bisa memastikan jaminan pekerjaan untuk para pegawainya dan membuat harga tiket pesawat terjangkau bagi lebih banyak orang.<b style=""><o:p></o:p></b></span></p> <p class="MsoNormal" style="text-align: justify;"><b style=""><span style="font-size: 14pt; line-height: 115%; font-family: "Comic Sans MS";">Budaya Perusahaan<o:p></o:p></span></b></p> <p style="margin-left: 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-family: "Comic Sans MS";"><span style="">1.<span style="font: 7pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Comic Sans MS";">Karyawan adalah nomor satu. <o:p></o:p></span></p> <p style="margin-left: 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-family: "Comic Sans MS";"><span style="">2.<span style="font: 7pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Comic Sans MS";"><span style=""> </span>Bersenang-senang dalam bekerja.<o:p></o:p></span></p> <p style="margin-left: 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-family: "Comic Sans MS";"><span style="">3.<span style="font: 7pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Comic Sans MS";">Seriuslah dengan persaingan yang di hadapi.<o:p></o:p></span></p> <p style="margin-left: 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-family: "Comic Sans MS";"><span style="">4.<span style="font: 7pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Comic Sans MS";">Anggap bahwa perusahaan adalah organisasi pelayanan yang kebetulan terjun di bisnis maskapai penerbangan.<o:p></o:p></span></p> <p style="margin-left: 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-family: "Comic Sans MS";"><span style="">5.<span style="font: 7pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Comic Sans MS";">Selalu praktikkan Golden Rule, baik internal maupun eksternal.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><b><span style="font-size: 14pt; line-height: 150%; font-family: "Comic Sans MS";">Analisis SWOT</span></b><span style="font-size: 14pt; line-height: 150%; font-family: "Comic Sans MS";"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><b><span style="font-size: 14pt; line-height: 115%; font-family: "Comic Sans MS";">Strength :</span></b><span style="font-size: 14pt; line-height: 115%; font-family: "Comic Sans MS";"><o:p></o:p></span></p> <p style="margin-left: 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-family: "Comic Sans MS";"><span style="">1.<span style="font: 7pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Comic Sans MS";">Mengutamakan pegawai, karena hal ini dapat mempengaruhi bagaimana mereka memperhatikan pelanggan dalam penggunaan pelayanan jasa terbang.<o:p></o:p></span></p> <p style="margin-left: 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-family: "Comic Sans MS";"><span style="">2.<span style="font: 7pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Comic Sans MS";">Southwest menggunakan pendekatan <i style="">short</i>-<i style="">haul</i> atau penerbangan jarak pendek.<o:p></o:p></span></p> <p style="margin-left: 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-family: "Comic Sans MS";"><span style="">3.<span style="font: 7pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Comic Sans MS";">frekuensi tinggi, <i style="">point-to-point</i> (dari satu titik langsung ke titik lainnya) dan bertarif rendah dengan layanan transportasi udara yang waktu penerbangan rata-rata adalah 55 menit (hemat waktu).<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><b><span style="font-size: 14pt; line-height: 115%; font-family: "Comic Sans MS";">Weakness :<o:p></o:p></span></b></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 14.2pt; text-align: justify; text-indent: -14.2pt;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 115%;"><span style="">1.<span style="font: 7pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";">Sothwest tidak memiliki pelayanan tempat duduk seperti yang ada pada penerbangan lainnya.</span><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";"><o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 14.2pt; text-align: justify; text-indent: -14.2pt;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 115%;"><span style="">2.<span style="font: 7pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";">membayar awak menurut trayek dan menggunakan bandara yang kurang padat, misalnya : Baltimore dan Manchaster, N.H.</span><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";"><o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 14.2pt; text-align: justify; text-indent: -14.2pt;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 115%;"><span style="">3.<span style="font: 7pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";">Tidak ada snack, (karena penerbangan jarak pendek).</span><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><b><span style="font-size: 14pt; line-height: 115%; font-family: "Comic Sans MS";">Opportunities :<o:p></o:p></span></b></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 14.2pt; text-align: justify; text-indent: -14.2pt;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";"><span style="">1.<span style="font: 7pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";">Mampu bersaing dengan perusahaan penerbangan lain (dengan menambah fasilitas penerbangan).<o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 14.2pt; text-align: justify; text-indent: -14.2pt;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";"><span style="">2.<span style="font: 7pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";">Memperluas daerah penerbangan (tidak hanya 3 lokasi).<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><b><span style="font-size: 14pt; line-height: 115%; font-family: "Comic Sans MS";">Threats :<o:p></o:p></span></b></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 14.2pt; text-align: justify; text-indent: -14.2pt;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";"><span style="">1.<span style="font: 7pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";">Perusahaan penerbangan lain meniru strategi yang digunakan apalagi jika dengan menurunkan biaya ticketing mereka agar terjual di pasaran walaupun resiko sangat terlihat.</span><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";"><o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 14.2pt; text-align: justify; text-indent: -14.2pt;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";"><span style="">2.<span style="font: 7pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";">Tidak adanya saling kejujuran dalam manajemen.</span><span style="font-size: 12pt; line-height: 115%; font-family: "Comic Sans MS";"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><b style=""><span style="font-size: 14pt; line-height: 115%; font-family: "Comic Sans MS";">Falsafah Perusahaan<o:p></o:p></span></b></p> <p style="text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-family: "Comic Sans MS";">CEO Herb Kelleher, pendiri Southwest, menggunakan filosofi mengutamakan karyawan. “bila mereka gembira, puas, penuh dedikasi, dan energik, merka akan sungguh memberi perhatian baik kepada pelanggan. Jika pelanggan gembira, mereka akan dating kembali. Dan itu membuat pemegang saham gembira”. Karyawan Southwest mendapat bayaran paling tinggi tingkat <i style="">turnover</i> (pergantian) karyawan yang rendah secara relatif dalam industri jasa penerbangan.
<br /></span></p><p style="text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-weight: bold;">NB : </span>
<br /></p><p style="text-align: justify; text-indent: 36pt; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif"; color: rgb(95, 73, 122);">Ini merupakan hasil diskusi bersama Wardoyo dan Ahmad Satibi dalam mata kuliah Management Control System.</span></b>
<br /><span style="font-family: "Comic Sans MS";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-weight: bold;"><span style="font-family: "Comic Sans MS";">Sumber : </span></p> <p><span style="font-size: 11pt;">Robert N. Anthony dan Vijay Govindarajan, <i style="">management control system</i>, 11<sup>th</sup> ed, versi terjemahan, Salemba Empat, 2005.<span style=""> <o:p></o:p></span></span></p> <p><i style=""><span style="font-size: 11pt;">http://dwiandi.spaces.live.com/blog/cns!1FC7BCA226C9B788!169.entry<o:p></o:p></span></i></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><a href="http://www.southwest.com/"><i style=""><span style="font-family: "Times New Roman","serif"; color: windowtext; text-decoration: none;">www.southwest.com</span></i></a></p>
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New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} a:link, span.MsoHyperlink {mso-style-noshow:yes; mso-style-priority:99; color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; mso-style-priority:99; color:purple; mso-themecolor:followedhyperlink; text-decoration:underline; text-underline:single;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"MS Mincho"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoPapDefault {mso-style-type:export-only; margin-bottom:10.0pt; line-height:115%;} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 72.0pt 72.0pt 72.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--><span style="line-height: 115%;font-family:";font-size:100%;" >Dell, Inc. adalah sebuah perusahaan berbasis di Round Rock, </span><span style="line-height: 115%;font-family:";font-size:100%;" ><a href="http://id.wikipedia.org/wiki/Texas" title="Texas"><span style="color: rgb(51, 204, 0); text-decoration: none;">Texas</span></a><span style="color: rgb(51, 204, 0);">, </span><a href="http://id.wikipedia.org/wiki/Amerika_Serikat" title="Amerika Serikat"><span style="color: rgb(51, 204, 0); text-decoration: none;">Amerika Serikat</span></a><span style="color: rgb(51, 204, 0);">, </span><span style="color: rgb(51, 153, 153);">memproduksi dan memasarkan </span><a href="http://id.wikipedia.org/wiki/Perangkat_keras_komputer" title="Perangkat keras komputer"><span style="text-decoration: none;">perangkat keras komputer</span></a><span style="color: rgb(51, 153, 153);"> (kebanyakan klon IBM). Sebagian pasarnya berada di </span><a href="http://id.wikipedia.org/wiki/Komputer_pribadi" title="Komputer pribadi"><span style="text-decoration: none;">komputer pribadi</span></a><span style="color: rgb(51, 153, 153);">, namun Dell juga menjual </span><a href="http://id.wikipedia.org/wiki/Server" title="Server"><span style="text-decoration: none;">server</span></a><span style="color: rgb(51, 153, 153);">, </span><a href="http://id.wikipedia.org/w/index.php?title=Alat_penyimpanan_data&action=edit&redlink=1" title="Alat penyimpanan data (halaman belum tersedia)"><span style="text-decoration: none;">alat penyimpanan data</span></a><span style="color: rgb(51, 153, 153);">, </span><a href="http://id.wikipedia.org/wiki/Switch_jaringan" title="Switch jaringan"><span style="text-decoration: none;">switch jaringan</span></a><span style="color: rgb(51, 153, 153);">, dan </span><a href="http://id.wikipedia.org/wiki/Kluster_komputer" title="Kluster komputer"><span style="text-decoration: none;">kluster komputer</span></a><span style="color: rgb(51, 153, 153);"> untuk perusahaan. perusahaan ini didirikan Michael Dell (1984) dengan nama awal PC's Limited.</span> </span><span style="font-size:100%;">
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<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4HltaoUKNLrXOBNXc3MGtNkjSyEdQTrlQTdwZIGG3ETfHahNMuQQFgLFhBHHwDkPX-ESckjExPcoZZKKJXXZd_VLf4d6CNPTW1QKpmQ35fiHvVPgVlf1el-t4HYgb_Iec8rLqL0g5aIs/s1600/180px-Michael_Dell_square_crop.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 151px; height: 149px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4HltaoUKNLrXOBNXc3MGtNkjSyEdQTrlQTdwZIGG3ETfHahNMuQQFgLFhBHHwDkPX-ESckjExPcoZZKKJXXZd_VLf4d6CNPTW1QKpmQ35fiHvVPgVlf1el-t4HYgb_Iec8rLqL0g5aIs/s200/180px-Michael_Dell_square_crop.jpg" alt="" id="BLOGGER_PHOTO_ID_5458582625688415442" border="0" /></a></span><span style="font-size:100%;">
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style="font-size:100%;"><b><span style="line-height: 150%;font-family:";" lang="IN">Visi Dell </span></b></span><span style="line-height: 150%;font-family:";font-size:100%;" lang="IN" >:</span><span style=";font-family:";font-size:100%;" ><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style="line-height: 150%;font-family:";font-size:100%;" >Melalui komunitas <i>partnership </i>(persekutuan) yang efektif dan strategis, Dell membantu program pelayanan pendidikan yang menempatkan akses teknologi yang paling kritis dan dasar yang diperlukan oleh komunitas Dell sebagai prasyarat untuk sukses di dunia digital. Hal ini adalah cara kami dalam melakukan bisnis, hal ini juga merupakan cara kami berinteraksi dengan komunitas kami,. Hal ini merupakan cara kami mengartikan dunia disekitar kami — kebutuhan pelanggan, masa depan teknologi, dan iklim bisnis global. Apapun perubahan yang terjadi di masa depan akan membawa visi kami – visi Dell – akan menjadi kekuatan pembimbing kami.</span><span style=";font-family:";font-size:100%;" ><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style="font-size:100%;"><b><span style="line-height: 150%;font-family:";color:black;" >Misi Dell :</span></b></span><span style=";font-family:";font-size:100%;" ><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style="line-height: 150%;font-family:";font-size:100%;" lang="IN" >Misi Dell Computer adalah menjadi perusahaan komputer yang paling berhasil di dunia dalam hal memberikan pengalaman terbaik bagi pelanggan di pasar yang kami layani. Dalam melakukan hal tersebut, Dell berusaha memenuhi harapan terbaik para pelanggan terhadap mutu terbaik, teknologi unggul, penentuan harga yang kompetitif, tanggung jawab perorangan dan perusahaan, pelayanan dan dukungan terbaik; kemampuan penyesuaian yang luwes, kewargaan korporat yang baik, dan kestabilan finansial.</span><span style=";font-family:";font-size:100%;" lang="IN" ><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style="font-size:100%;"><b><span style="line-height: 150%;font-family:";" lang="IN">Pencitraan Dell :</span></b><b><span style="line-height: 150%;font-family:";" ><o:p></o:p></span></b></span></p> <ul type="disc"><li class="MsoNormal" style="color: rgb(102, 102, 204); line-height: 150%;"><span style="line-height: 150%;font-family:";font-size:100%;" >Manajemen puncak (Michael Dell)memiliki komitmen terhadap Teknologi Informasi.<o:p></o:p></span></li><li class="MsoNormal" style="color: rgb(102, 102, 204); line-height: 150%;"><span style="line-height: 150%;font-family:";font-size:100%;" >Knowledge Culture yang diterapkan, seperti standar pelayanan yang sama di lebih 170
<br /> negara dan online store.<o:p></o:p></span></li><li class="MsoNormal" style="color: rgb(102, 102, 204); line-height: 150%;"><span style="line-height: 150%;font-family:";font-size:100%;" >Relatif kecil atau bahkan tidak ada turbulensi politik di dalam perusahaan.<o:p></o:p></span></li><li class="MsoNormal" style="color: rgb(102, 102, 204); line-height: 150%;"><span style="line-height: 150%;font-family:";font-size:100%;" >Lebih banyak pengguna sistem yang dipuaskan.<o:p></o:p></span></li><li class="MsoNormal" style="color: rgb(102, 102, 204); line-height: 150%;"><span style="line-height: 150%;font-family:";font-size:100%;" >Integrasi dalam perencanaan bisnis dan Teknologi Informasi.<o:p></o:p></span></li><li class="MsoNormal" style="color: rgb(102, 102, 204); line-height: 150%;"><span style="line-height: 150%;font-family:";font-size:100%;" >Lebih berpengalaman dalam memanfaatkan Teknologi Informasi.<o:p></o:p></span></li><li class="MsoNormal" style="color: rgb(102, 102, 204); text-align: justify; line-height: 150%;"><span style="line-height: 150%;font-family:";font-size:100%;" >produk'a sendiri tipis dan ringan merupakan prioritas utama bagi Dell, baik dalam segmen konsumen maupun pelaku bisnis. Kemajuan teknologi memungkinkan perusahaan pembuat PC ini untuk menunujukkan performanya dengan semakin mengecilnya bentuk-bentuk komputer tersebut.<o:p></o:p></span></li></ul> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style="font-size:100%;"><b><span style="line-height: 150%;font-family:";" >Nilai Perusahaan</span></b></span><span style="line-height: 150%;font-family:";font-size:100%;" ><o:p></o:p></span></p> <ul type="disc"><li class="MsoNormal" style="color: rgb(102, 102, 204); text-align: justify; line-height: 150%;"><span style="line-height: 150%;font-family:";font-size:100%;" >Dell Corp. merupakan organisasi yang secara konsisten mencapai nilai (value) tinggi atas investasi teknologi informasi yang mereka miliki, dan juga konsisten menjalankan visi dan misi mereka untuk menjual PC dengan cara direct selling kepada customer.<o:p></o:p></span></li><li class="MsoNormal" style="color: rgb(102, 102, 204); text-align: justify; line-height: 150%;"><span style="line-height: 150%;font-family:";font-size:100%;" >Dell menggunakan Portal(Advance Dashboar to view KM) yang bertipe gabungan antara commerce portals dan consumer portal, yang di portal ini yang memfokuskan ke penjualan produk secara digital yang memang menyajikan informasi lengkap tentang penjualan atau produk-produk seperti halnya cataloge dari sebuah industry dengan mengakses langsung ke website Dell langsung yaitu www.dell.com.<o:p></o:p></span></li><li class="MsoNormal" style="color: rgb(102, 102, 204); text-align: justify; line-height: 150%;"><span style="line-height: 150%;font-family:";font-size:100%;" >Dell merupakan salah satu perusahaan yang melakukan bisnis dengan berorientasi terhadap konsumer sejak dulu. Ini merupakan salah satu aspek yang penting dalam kemajuan industri di era new wave, dimana penjualan secara sistematis seperti 9 aspek pemasaran sudah tidak berlaku, melainkan Customer Management Relationship lah yang berlaku.<o:p></o:p></span></li></ul> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style="font-size:100%;"><b><span style="line-height: 150%;font-family:";" >Budaya Perusahaan</span></b></span><span style=";font-family:";font-size:100%;" ><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style="line-height: 150%;font-family:";font-size:100%;" >Dell hanya akan menyerbu pasar komoditas — dengan teknologi standar yang mudah diperoleh — tempat mereka dapat menggunakan keahlian mereka dalam hal disiplin, kecepatan, dan efisiensi. Setelah itu Dell akan menurunkan harga jauh lebih cepat ketimbang para pesaing buat mendongkrak permintaan pasar. dan mengutamakan informasi serta berbagi informasi antara costumer dan Dell serta para distributir'a.</span><span style=";font-family:";font-size:100%;" ><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style="font-size:100%;"><b><span style="line-height: 150%;font-family:";" >Analisis SWOT</span></b></span><span style=";font-family:";font-size:100%;" ><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-size:100%;"><b><span style="line-height: 115%;font-family:";" >Strength :</span></b></span><span style=";font-family:";font-size:100%;" ><o:p></o:p></span></p> <p class="MsoNormal"><span style="line-height: 115%;font-family:";font-size:100%;" >Penjualan dilakukan secara langsung dari pabrik kepada konsumen, sehingga retail dihapus <span style=""> </span>maka biaya pemasaran berkurang.<o:p></o:p></span></p> <p class="MsoNormal"><span style="line-height: 115%;font-family:";font-size:100%;" >Reputasi yang tinggi<o:p></o:p></span></p> <p class="MsoNormal"><span style="line-height: 115%;font-family:";font-size:100%;" >Penghasilan keuntungan terbesar<o:p></o:p></span></p> <p class="MsoNormal"><span style="line-height: 115%;font-family:";font-size:100%;" >Performance produk yang tinggi (karena target/sasaran menengah keatas)<o:p></o:p></span></p> <p class="MsoNormal"><span style="line-height: 115%;font-family:";font-size:100%;" >Memiliki hubungan yang erat dengan supplier, pabrik-pabrik perakitan dan customer<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-size:100%;"><b><span style="line-height: 115%;font-family:";" >Weakness :</span></b></span><span style=";font-family:";font-size:100%;" ><o:p></o:p></span></p> <p class="MsoNormal"><span style="line-height: 115%;font-family:";font-size:100%;" >Merk belum dikenal luas<o:p></o:p></span></p> <p class="MsoNormal"><span style="line-height: 115%;font-family:";font-size:100%;" >Model direct sales yang masih awam<o:p></o:p></span></p> <p class="MsoNormal"><span style="line-height: 115%;font-family:";font-size:100%;" >Harga lebih mahal<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-size:100%;"><b><span style="line-height: 115%;font-family:";" >Opportunities :</span></b></span><span style=";font-family:";font-size:100%;" ><o:p></o:p></span></p> <p class="MsoNormal"><span style="line-height: 115%;font-family:";font-size:100%;" >Jumlah populasi Asia yang besar<o:p></o:p></span></p> <p class="MsoNormal"><span style="line-height: 115%;font-family:";font-size:100%;" >Potensi penjualan di kota-kota besar<o:p></o:p></span></p> <p class="MsoNormal"><span style="line-height: 115%;font-family:";font-size:100%;" >Pertumbuhan ekonomi yang menjanjikan<o:p></o:p></span></p> <p class="MsoNormal"><span style="line-height: 115%;font-family:";font-size:100%;" >Pertumbuhan pemakai komputer yang terus bertambah dari tahun ke tahun<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-size:100%;"><b><span style="line-height: 115%;font-family:";" >Threats :</span></b></span><span style=";font-family:";font-size:100%;" ><o:p></o:p></span></p> <p class="MsoNormal"><span style="line-height: 115%; color: rgb(84, 141, 212);font-size:100%;" >Pendapatan per kapita rendah<o:p></o:p></span></p> <p class="MsoNormal"><span style="line-height: 115%; color: rgb(84, 141, 212);font-size:100%;" >Potensi property intelektual yang rendah dari pemerintah<o:p></o:p></span></p> <p class="MsoNormal"><span style="line-height: 115%; color: rgb(84, 141, 212);font-size:100%;" >Pesaing yang kuat antar competitor<o:p></o:p></span></p> <p class="MsoListParagraph" style="text-align: justify; text-indent: -18pt;"><span style=";font-family:";font-size:100%;" ><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-size:100%;"><b style=""><span style="line-height: 115%;font-family:";" >
<br /></span></b></span></p><p class="MsoNormal" style="text-align: justify;"><span style="font-size:100%;"><b style=""><span style="line-height: 115%;font-family:";" >Ini merupakan hasil diskusi bersama Wardoyo dan Ahmad Satibi dalam mata kuliah Management Control System.<o:p></o:p></span></b></span></p> <p class="MsoListParagraph" style="text-align: justify; text-indent: -18pt;"><span style=";font-family:";font-size:100%;" ><o:p> </o:p></span></p> <p class="MsoNormal"><span style="color: rgb(192, 80, 77);font-size:100%;" >
<br /></span></p><p class="MsoNormal"><span style="color: rgb(192, 80, 77);font-size:100%;" >Sumber :<o:p></o:p></span></p> <p class="MsoNormal"><span style="color: rgb(192, 80, 77);font-size:100%;" >http://www.pacific2000.co.id/research/berita-amerika/dell-meluncurkan-pc-high-end-dan-ultra-tipis-terbaru.php<o:p></o:p></span></p> <p class="MsoNormal"><span style="color: rgb(192, 80, 77);font-size:100%;" >http://oktorio.blog.binusian.org/2010/01/03/tugas-kelompok-3-part-1-case-dell-nilai-km-di-case-dell/<o:p></o:p></span></p> <p class="MsoNormal"><span style="color: rgb(192, 80, 77);font-size:100%;" >http://www.dell.com<o:p></o:p></span></p> <p class="MsoListParagraph" style="text-align: justify; text-indent: -18pt;"><span style=";font-family:";font-size:100%;" ><o:p> </o:p></span></p> <p class="MsoNormal"><span style=";font-family:";font-size:100%;" ><o:p> </o:p></span></p> <span style="font-size:100%;">
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<br /></span><span style="color: rgb(51, 153, 153);font-size:100%;" ><o:p></o:p></span></p><span style="color: rgb(192, 80, 77);font-size:100%;" ><o:p></o:p></span> <p class="MsoListParagraph" style="text-align: justify; text-indent: -18pt;"><span style=";font-family:";font-size:100%;" ><o:p> </o:p></span></p> <p class="MsoNormal"><span style=";font-family:";font-size:100%;" ><o:p> </o:p></span></p> Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-22509421654861628672010-03-08T12:32:00.000-08:002010-03-08T12:47:23.796-08:00Strategi Ritel<div style="text-align: justify;">Ritel berasal dari bahasa perancis, <span style="font-style: italic;">ritellier</span>, yang berarti memotong atau memecah sesuatu. Ritel atau eceran (<span style="font-style: italic;">retailling</span>) dapat dipahami sebagai semua kegiatan yang terlibat dalam penjualan barang atau jasa secara langsung kepada konsumen akhir untuk penggunaan pribadi. saat inibisnis ritel merupakan salah satu usaha yang memiliki prospek yang baik dan terus berkembang. Pengelolaan bisnis ritel membutuhkan kesiapan pengelola dalam semua sisi manajemen. Masalah umum yang dihadapi oleh pebisnis ritel -terutama pebisnis baru- saat ini adalah masalah manajemen. Mereka biasanya membuka ritel dengan tanpa konsep atau tanpa manajemen strategi ritel yang matang.<br /><br /><span style="font-weight: bold;">StrategiManajemen ritel dalam bersaing:</span><br /><span style="font-weight: bold;">1. Manajemen strategi financial dan keuangan ritel </span><br />=> Mengukur kinerja financial peritel biasanya melihat dari sisi profit yang didapatkan atau kenaikan profit dibandingkan tahun penjualan tahun lalu, bagaimana profit yang diinginkan pada tahun ini dan profit yang diinginkan pada tahun depan. Tetapi mengukur kinerja financial sebuah ritel bukan dilihat dari profit yang didapat tetapi lebih pada Return on Investment (ROI). Dan yang biasa digunakan dalam mengukur return in investment adalah return on assets (ROA).<br /><span style="font-weight: bold;">2. Manajemen strategi lokasi ritel </span><br />=> Lokasi ritel sangat berpengaruh pada kelangungan hidup bisnis ritel. Ada tiga tipe lokasi yaitu lokasi ritel yang berdiri sendiri, lokasi ritel yang berada di sebuah area bisnis dan lokasi ritel yang berada di pusat perbelanjaan. Pemilihan lokasi masing-masing memiliki kelebihan dan kekurangannya. Untuk lokasi ritel yang berdiri sendiri keuntungannya adalah lebih dekat ke customer, bebas dari hambatan, lebih mudah melakukan mendesign promosi dalam menggaet customer dan sebagainya.<br /><span style="font-weight: bold;">3. Manajemen Strategi sumber daya manusia </span><br />=> Manajemen sumber daya manusia adalah salah satu faktor penentu dalam competitive advantage industry ritel disebabkan oleh pertama, biaya karyawan berpengaruh besar terhadap jumlah pengeluaran dari peritel. Kedua, pengalaman customer berhubungan dengan karyawan berpengaruh besar terhadap penjualan dan peningkatan omset. Di sini karyawan bisa menjadi salah satu competitive advantage yang tidak bisa ditiru oleh competitor. Salah satu cara mengukur kinerja manajemen sumber daya manusia adalah dengan tingkat produktivitas karyawan (employee productivity).<br />=> Manajemen sumber daya manusia dalam ritel sangat penting karena penggunaan karyawan part time, pengontontrolan biaya dan perubahan demografis dari sumber daya manusia.<br /><span style="font-weight: bold;">4. Manajemen sistem informasi dan supply chain ritel </span><br />=> Manajemen pengadaan (supply chain management) dan manajemen system informasi (information system management) merupakan dua hal yang penting dalam industry ritel. Kemampuan peritel menyediakan stok barang sesuai dengan keinginan pelangan sangatlah berpengaruh pada kepuasan pelanggan untuk membeli.<br />=> Penggunaan teknologi informasi dalam pengadaan barang menjadi factor kunci dalam kelangsungan ritel. Peritel yang memiliki cabang atau outlet lebih dari tiga atau empat outlet dengan lokasi berjauhan lebih disarankan memiliki sistem informasi yang up to date atau real time transaction. Keberadaan supply ritel bisa dilakukan oleh peritel sendiri atau disubkontrak ke vendor lain untuk melakukannya.<br /><span style="font-weight: bold;">5. Manajemen hubungan customer ritel </span><br />=> Hal penting lain dalam industry ritel adalah hubungan customer atau customer loyalty. Customer loyalty adalah customer berkomitmen untuk melakukan repeat order bahkan mendapatkan barang yang dicari di toko atau outlet langganan.<br /><br />referensi : http://www.goarticles.com<br /></div>Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0tag:blogger.com,1999:blog-7522981615565053538.post-61942864495037739322010-03-08T11:09:00.000-08:002010-03-08T12:32:20.263-08:00Industri Ritel<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8o7ek7gCWK_wu5K5jrIM7lboNMIqF7rM2X5XTnw75kRlGWTlb_dRRkIOm3KG3rxSP7K0t1W1ZVBb655HZtqE6k5qKl4t5oNeDeM8kJRuhah74EbbQipO9tlJrC2AGDI8Q3bZ-wLzgcVA/s1600-h/index.jpeg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 141px; height: 94px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8o7ek7gCWK_wu5K5jrIM7lboNMIqF7rM2X5XTnw75kRlGWTlb_dRRkIOm3KG3rxSP7K0t1W1ZVBb655HZtqE6k5qKl4t5oNeDeM8kJRuhah74EbbQipO9tlJrC2AGDI8Q3bZ-wLzgcVA/s200/index.jpeg" alt="" id="BLOGGER_PHOTO_ID_5446363514580873474" border="0" /></a><br /><div style="text-align: justify;">Manajemen biasanya didefinisikan sebagai fungsi manajer, yaitu perencanaan, pengorganisasian, kepemimpinan, dan pengendalian. Jika dapat dikatakan bahwa manajemrn dalam suatu proses . Maka manajemen berarti suatu proses yang menekankan keterlibatan dan aktivitas yang saling terkait untuk mencapai sasaran yang telah ditetapkan.<br />Manajemen strategi membantu perusahaan untuk perubahan-perubahanyang tidak siap diantisipasi oleh perusahaan dalam kondisi sekarang. Akan sangat terlambat bagi perusahaan untuk menerapkan manajemen strategi ketika perusahaan sudah diambang masalah besar. karena waktu tidak bisa diprediksi dan situasi tidak bisa diperkirakan. Manajemen strategi membantu organisasi mengumpulkan, menganalisis dan mengatur informasi. Mereka melacak tren industri dan kompetitif, mengembangkan model peramalan dan skenario analisis, evaluaisi kinerja perusahaan dan divisi, spot baru peluang besar, ancaman mengidentifikasi bisnis, kreatifdan mengembangkan rencana aksi.<br />Manajemen strategi memiliki tujuan jangka pendek tonggak organisasi yang harus dicapai untuk mencapai tujuanjangka panjang.<br /><span style="font-weight: bold; color: rgb(51, 102, 255);">Kasus Industri Ritel</span><br />Ritel atau eceran dapat dipahami sebagai semua kegiatan yang terlibat dalam penjualan barang dan jasa secara langsung kepada konsumen akhir untuk penggunaan pribadi dan bukan penggunaan bisnis.<br /><span style="font-weight: bold;">Misi </span><br />* Memenuhi kebutuhan pelanggan pada segmen pasar yang dilayani.<br />* Memenuh target market (sasaran dimana peritel fokus menggarap pasar sasarannya).<br /><br /><span style="font-weight: bold;">Pencitraan</span><br />Pecitraan merupakan suatu gambaran (image), dan kesan penghayatan yang menangkap arti bagi seseorang. Dalam ritel seringkali orang-orang beranggapan bahwa ritel hanya menjual produk-produk di toko, padahal ritel juga melibatkan pelayanan jasa layanan antar ke rumah-rumah, tidak semua ritel dilakukan ditoko.<br /><span style="font-weight: bold;">Budaya</span><br />Budaya adalah faktor internal yang terpenting meliputi : keyakinan bersama, nilai-nilai hidup yang dianut dan norma-norma pelaku. Dalam ritel menawarkan barang dan jasa dengan manfaat yang berbeda sehingga para konsumen bisa langsung berlangganan untuk memenuhi pembelian dan kebutuhannya yang berbeda. dan tidak memerlukan karyawan yang banyak atau tidak perlu menambah jumlah karyawan karena produktivitas karyawan dilihat dari meningkatkan penjualan yang dilakukan oleh karyawan yang sudah ada tanpa menambah jumlah karyawan.<br /><span style="font-weight: bold;">Nilai perusahaan</span><br /><span style="color: rgb(51, 51, 255);">#</span> Ritel sangat bagus karena penetrasi* dan ekspansi* pasar menggunakan pendekatan pembukaan toko baru di area pelangan loyal tinggal dan membuka toko dalam dalam rentang waktu jam buka yang panjang. Pedekatan lain dalam penetrasi pasar adalah dengan memajang merchandise untuk meningkatkan salesman menjual barang lain dengan customer loyalnya.<br /><span style="color: rgb(255, 102, 0);font-size:78%;" >(*market penetration mencakup strategi ritel untuk menggarap pelanggan loyal (existing customer) dengan menggunakan format manajemen ritel terbaru. Dalam strategi ini pelangan loyal diharapkan bisa melakukan repeat order dengan item produk lain yang dijual oleh pe<span style="color: rgb(255, 0, 0);">ritel.)</span></span><span style="font-size:78%;"> <span style="color: rgb(255, 0, 0);">(*Ekspansi pasar mencakup penerapan format ritel terhadap segment pasar yang baru digarap.)</span></span><br /><br /><span style="font-weight: bold;">Strategi Manajemen</span><br />Strategi ritel menekankan untuk memanfaatkan sumber daya yang ada untuk mencapai tujuan. Strategi ritel meliputi :<br />- penentuan target pasar<br />- sifat barang dan jasa yang ditawarkan<br />- bagaimana ritel memperoleh keuntungan jangka panjang dari pesaingnya.<br /><br />referensi :<br />http://www.docstoc.com<br />http://www.goarticles.com<br /></div>Ulihttp://www.blogger.com/profile/00545784180393282146noreply@blogger.com0